Claire's · 14 hours ago
Director of Influencer Strategy
Greater Chicago Area
Full-time
Hybrid
Director/Executive
8+ years expClaire's is a leading brand focused on fashion and beauty for young consumers. The Director of Influencer Strategy will lead the development and execution of influencer marketing initiatives, aiming to enhance brand engagement and drive measurable growth among Gen Z and Gen Alpha audiences.
E-CommerceFashionJewelryLifestyleRetail
Responsibilities
Develop and own Claire’s influencer marketing strategy—aligning creator partnerships with brand campaigns, seasonal priorities, and cultural moments
Build and lead an internal influencer team (and agency partners) responsible for campaign ideation, negotiation, execution, and performance
Define and manage influencer tiers (mega, macro, micro) to balance reach, engagement, and ROI across markets
Identify trends, emerging platforms, and new content formats (TikTok, YouTube Shorts, Instagram, Snapchat, etc.) that resonate with Claire’s audiences
Oversee influencer budget and ensure alignment to brand KPIs
Partner with creative, social, and merchandising teams to integrate influencers into key brand campaigns, launches, and store activations
Develop creator-driven storytelling that sets Claire’s apart as the trending destination for girls to discover fashion and beauty choices
Build repeatable influencer programs, from an always-on ambassador program to limited-edition collaborations
Develop influencer mailer strategies that balance innovation, goals, and budget considerations
Support branded events and influencer trips from concept through execution—leading strategy, creative ideation, attendee management, and coordination with brand partners when applicable
Manage influencer contracts, compliance, usage rights, and brand guidelines, in partnership with agency support
Define performance metrics and reporting frameworks for influencer campaigns—tracking engagement, sentiment, conversions, and ROI
Use data to optimize creator selection, content performance, and investment decisions
Present learnings and strategic recommendations to senior leadership regularly
Cultivate strong relationships with top creators and talent agencies
Serve as Claire’s thought leader on influencer marketing, social trends, and the creator economy
Qualification
Required
8–10+ years of experience in influencer marketing, creator partnerships, or social strategy (retail, fashion, beauty, or youth-oriented brand experience preferred)
Deep understanding of Gen Z and Gen Alpha behaviors, creator culture, and digital media ecosystems
Proven success scaling influencer programs and delivering measurable brand impact
Strong leadership skills and ability to collaborate cross-functionally across creative and digital teams, both internally and externally
Strategic thinker who can build creator-led strategies rooted in insights
Adept in content storytelling, intuitively understanding what the audience needs to know and how they want to consume it through creators/partners
Exceptional negotiation, relationship management, and communication skills
Analytical mindset with proficiency in influencer analytics platforms (CreatorIQ, Sprout Social)
Company
Claire's
Claire's is an online store that offers a collection of fashion jewelry and accessories for young women and teens.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-09-18Acquired
Leadership Team
Ryan Vero
CEO & Board Member
Amanda Stubenrauch, SPHR, Psy.D
VP, HR Business Partner North America & Global Functions
Recent News
2026-01-08
Markets | Mail Online
2026-01-07
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