Odaseva · 18 hours ago
Director of Demand Generation
San Francisco
Full-time
Hybrid
Director/Executive
8+ years expOdaseva is a company that helps global enterprises protect and secure their data. They are seeking a strategic and hands-on Director of Demand Generation to oversee their growth engine by managing multi-channel marketing strategies and production processes.
AnalyticsBusiness Information SystemsCloud SecurityEnterprise SoftwareSaaS
Responsibilities
Own the annual and quarterly demand generation plan, working closely with our head of field marketing
Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys
Direct the 'production' side of marketing
Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers) and ensure they are deployed effectively across integrated campaigns
Manage and mentor a Marketing Operations Manager
Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce
Act as a liaison to Sales leadership and represent Demand globally
Work closely with the Director of Rev Ops and our VP Sales Excellence/BDR leader to ensure our AI BDR is on message and working properly within our marketing funnel
Qualification
Required
8–12 years of experience in B2B Demand Generation, with global experience
Technical Proficiency: You should be comfortable 'opening the hood' of HubSpot and Salesforce to guide Marketing Operations, or jump in during high-stakes launches
The 'Hands-On' Mindset: You are a strategic thinker who isn't 'above' building a campaign, landing page, or checking a tracking URL to ensure perfection
Management Experience: Proven ability to manage direct reports (specifically in Marketing Ops) and agency partners to hit deadlines and KPIs
Tech stack needed: Salesforce and HubSpot
Multi-touch attribution
Digital platforms (such as Zoominfo ABM platform), LinkedIn Campaigns
Preferred
Webflow
Figma
Salesforce Ecosystem
Benefits
Potential bonus
Equity
Benefits
Company
Odaseva
Odaseva delivers comprehensive data security and management solutions for enterprises running on Salesforce.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$93MKey Investors
Silver Lake WatermanEight Roads VenturesPartech
2024-06-27Series C· $54M
2020-10-27Series B· $25M
2019-02-28Series A· $11.7M
Leadership Team
Sovan Bin
CEO & Founder
Vincent Delamarre
Chief Growth Officer and Co-Founder
Recent News
2023-06-19
2023-06-19
Company data provided by crunchbase