National Cortina · 5 hours ago
Altograno, Brand Manager
New Jersey, United States
Full-time
Hybrid
Senior Level
7+ years expNational Cortina, in partnership with Molino Casillo, is seeking a Brand Manager to lead the introduction and growth of Altograno flour across the North American market. The role involves developing brand strategies, executing marketing campaigns, and overseeing product development to drive awareness and profitability for the Altograno brand.
International Trade & Development
Hiring Manager
AIMEE BARTLING, M.S.
Responsibilities
Develop and implement comprehensive brand strategies that drive awareness, growth, and profitability in North America
Refine the Altograno brand’s positioning, tone and visual identity to ensure consistency across all touchpoints for North America
Leverage consumer insights, category data, and market trends to guide decision-making and innovation
Work with National Cortina on commercialization efforts of Altograno and products that contain Altograno in the U.S. and Canada
Plan and execute multi-channel marketing campaigns (digital, social media, trade, influencer, and experiential) in conjunction with National Cortina's business-to-business marketing campaigns
Plan and execute co-branding campaigns with National Cortina's selling products made with Altograno in the US & Canada already, as Pasta Garofalo
Plan and execute campaigns directed to health and wellness professionals such as nutritionists, certified dietitians and medical doctors to raise scientific awareness, participating to leading events
Oversee creative content for all brand awareness campaigns for Altograno
Work collaboratively with National Cortina to present a unified marketing and brand awareness strategy in the U.S. and Canada for Altograno
Partner with R&D, Supply Chain, and Sales for National Cortina, Casillo and other production partners to oversee the entire product lifecycle — from ideation and packaging to launch execution
Manage promotional planning for all finished goods to build end-consumer awareness
Monitor and analyze brand health KPIs including sales performance, market share, and marketing ROI
Prepare brand performance reports and present insights and recommendations to senior leadership
Serve as the brand ambassador both internally and externally for all products derived from Altograno
Manage external agencies and creative partners to deliver high-impact marketing initiatives
Work cross-functionally with National Cortina’s Sales, Finance, and Operations teams to ensure brand alignment and execution excellence
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
7+ years of progressive brand management or marketing experience within the CPG food or beverage industry
Demonstrated success in launching or scaling food brands in the U.S. market
Exceptional analytical, communication, and project management skills
Entrepreneurial mindset with the ability to thrive in a start-up, fast-growth environment
Proficiency with marketing analytics tools (IRI, Nielsen, and digital reporting platforms)
Preferred
MBA
B2B2C ingredient branding and/or health and wellness food experience
Company
National Cortina
Since 1958, we’ve been at the forefront of the food industry, serving all sectors with an unwavering commitment to quality, reliability, sustainability and innovation.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Fernando Freitas
Chief Financial and Operating Officer - CFO & COO
David Rahal
Partner
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