King Technology, Inc. · 22 hours ago
Sr Designer, Brand and Creative
Minnetonka, MN
Full-time
Onsite
Senior Level
$107K/yr - $123K/yr
5+ years expKing Technology, Inc. is seeking a Sr Designer, Brand and Creative who excels at both packaging design and integrated campaign development. In this hands-on, versatile design leadership role, you will create breakthrough packaging and compelling digital and print campaigns while managing design talent and ensuring quality across all outputs.
CommercialManufacturingWater
Hiring Manager
Nikki Setterlund
Responsibilities
Lead packaging and product label design from ideation through final production, making critical decisions on substrates, color palettes, and print processes that balance shelf impact with regulatory compliance
Navigate the complexities of regulated labeling (e.g. EPA, FDA or similar) while maintaining design integrity and brand differentiation
Attend press checks and approve packaging production, serving as the quality gatekeeper for final output
Collaborate closely with packaging vendors to ensure quality, consistency and accuracy of printed product materials
Design and produce digital assets for website, email campaigns, social media, and digital advertising that drive engagement, conversions and support business objectives
Develop email templates and landing pages that align with campaign strategy, brand standards and performance goals
Develop brand extensions and logo marks for new products, sub-brands, and line extensions that maintain brand equity while differentiating in market
Execute integrated print and digital campaigns across multiple touchpoints including collateral, point-of-sale, advertising, trade show, and retail environments
Adapt packaging and brand creative seamlessly across physical and digital channels
Translate creative briefs into strategic, bold design solutions that differentiate our brands in competitive, regulated markets
Partner closely with external creative partners, photographers, videographers and vendors to execute high quality work
Direct photo and video shoots—leading creative execution on set and ensuring every frame advances the brand story
Present creative concepts to leadership with confidence, clarity and strategic rationale
Maintain rigorous attention to brand standards across all channels while knowing when to push creative boundaries
Represent the creative function in cross-functional meetings, providing project updates and ensuring alignment across teams
Support creative strategy in partnership with the Strategic Communications Manager, executing integrated campaigns that move the business forward
Manage and develop the Junior Graphic Designer through coaching, feedback, and hands-on collaboration
Champion innovation by exploring and recommending new creative formats, AI tools, workflows, and technologies
Assess creative effectiveness across packaging and digital channels, using insights and performance feedback to inform continuous improvement
Apply and evolve brand guidelines to keep our visual identity consistent, fresh, and relevant
Other duties as assigned
Qualification
Required
5-7+ years graphic design experience with demonstrated expertise in both packaging design and digital/integrated campaign creative
An exceptional portfolio showcasing: CPG product label and packaging design in regulated environments
360 integrated campaigns across digital and print, including email design, web graphics, and digital advertising
Deep knowledge of packaging production including dielines, print processes, substrates, finishing techniques, regulatory labeling requirements
Mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and experience with digital design tools (Figma, After Effects, or similar)
Proven experience directing photoshoots, including planning, styling, and on-set leadership
Press check expertise and strong vendor management experience across both print and digital production
Proven people management experience with demonstrated ability to develop junior talent
Bachelor's degree in Graphic Design or equivalent experience
Preferred
Video editing skills and comfort creating short-form video content for social and digital channels
3D mockup and rendering proficiency
Experience in pool/spa, chemical, or similar regulated CPG industries
Motion graphics and animation skills
Company
King Technology, Inc.
King Technology is the maker of FROG products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Johnson
Principle Engineer
Joseph King
Owner
Recent News
PR Newswire
2025-09-23
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2025-06-12
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