Signature Aviation · 18 hours ago
Senior Digital & Marketing Analyst
United States
Full-time
Remote
Mid, Senior Level
4+ years expSignature Aviation is the largest global network of private aviation terminals, dedicated to delivering safe and elevated experiences. The Senior Digital & Marketing Analyst is responsible for analyzing and optimizing digital marketing initiatives to drive business outcomes, focusing on user behavior analysis and personalized marketing strategies.
Airlines/Aviation
Responsibilities
Ingest and structure raw web traffic data (e.g., from server logs, APIs, or tools like Google Analytics) into scalable datasets in BigQuery, designing schemas for efficient querying and in-depth analysis of individual user sessions, logged-in behaviors, conversion funnels, and personalization opportunities
Partner with IT to develop ETL processes for cleaning, transforming, and merging web data with other datasets (e.g., CRM, sales, or customer profiles) using SQL for complex joins, aggregations, data enrichment, and user-level segmentation
Track and report on digital campaign performance, ROI, and funnel effectiveness across web, email, paid media, and social channels, with a focus on how individual user interactions inform personalized marketing tactics
Develop interactive dashboards and reporting frameworks using tools like Power BI and Looker Studio to measure marketing effectiveness, monitor user engagement, and support real-time decision-making
Analyze customer behavior and digital engagement at the individual level to identify optimization opportunities, such as tailored content recommendations or targeted retargeting
Provide data-driven insights and recommendations to improve conversion rates, retention, and personalization, ensuring compliance with data privacy regulations (e.g., GDPR, CCPA)
Develop, implement, and optimize multi-channel digital strategies (paid search, social, content) to improve ROI and meet business objectives
Partner with Marketing, Sales, and Digital Experience leaders to align campaigns with broader business strategies and personalize user experiences based on website usage patterns
Collaborate with the Data & Insights team to maintain consistent measurement, data quality, customer segmentation, and ethical data practices
Support the Digital Enablement team in linking web performance metrics to enterprise KPIs
Share insights, best practices, and training across teams to foster a culture of data-driven, personalized marketing and continuous improvement
Stay abreast of emerging trends in digital marketing, CRM personalization, web analytics tools, and privacy-compliant technologies
Test and pilot innovative approaches, such as A/B testing, multivariate experiments, predictive modeling for user behavior, and advanced personalization strategies (e.g., using machine learning basics for segmentation)
Recommend enhancements to workflows, targeting strategies, campaign execution, and integration with marketing automation platforms
Champion the adoption of digital-first, user-centric practices within the organization
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Digital Media, or a related field
4–6 years of experience in digital marketing, web analytics, and user behavior analysis
Advanced proficiency in SQL for querying, data manipulation, and optimization; hands-on experience with BigQuery, Databricks, or similar cloud data warehouses for building and managing large-scale datasets
Experience with CRM systems and data architectures (Microsoft Dynamics preferred), including integration for personalized marketing
Strong analytical skills with the ability to manipulate, interpret, and derive insights from large datasets, including individual user-level data
Proficiency in digital marketing metrics, ROI analysis, and tools for web analytics (e.g., Google Analytics, Adobe Analytics), visualization (e.g., Power BI, Looker Studio), and personalization (e.g., marketing automation platforms like HubSpot or Marketo)
Knowledge of data privacy laws and best practices for handling sensitive user data
Excellent communication skills, with the ability to translate complex data into actionable, business-oriented insights for non-technical stakeholders
Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment
Collaborative mindset with proven ability to work effectively across marketing, sales, IT, and data teams; experience in fostering inclusive, diverse marketing strategies is a plus
Benefits
Medical/prescription drug, dental, and vision Insurance
Health Savings Account
Flexible Spending Accounts
Life Insurance
Disability Insurance
401(k)
Critical Illness, Hospital Indemnity and Accident Insurance
Identity Theft and Legal Services
Paid time off
Paid Maternity Leave
Tuition reimbursement
Training and Development
Employee Assistance Program (EAP) & Perks
Company
Signature Aviation
Signature Aviation is the world’s preeminent aviation hospitality company, offering exceptional experiences and essential support services to business and private aviation guests.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tony Lefebvre
Chief Executive Officer
Michael Eshoo
Chief Financial Officer
Company data provided by crunchbase