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5.11 · 16 hours ago

Field Marketing Specialist - Healthcare

Costa Mesa, CA

Full-time

Onsite

Mid Level

$70K/yr - $80K/yr

3+ years exp

5.11 is a company focused on driving engagement and brand awareness within the healthcare sector. The Field Marketing Specialist is responsible for executing localized marketing initiatives, building connections with healthcare professionals, and optimizing campaign performance.

ApparelWholesale

Responsibilities

Plan, organize, and execute in-store, on-premise, and community events that engage healthcare professionals and strategic partners

Develop and execute localized B2B marketing strategies focused on lead generation, brand awareness, and account growth

Create compelling marketing assets including case studies, product presentations, newsletters, social content, and sales collateral

Analyze campaign performance and optimize tactics using data-driven insights

Maintain a strong feedback loop with sales teams to identify trends, surface new account opportunities, and improve sell-through

Ensure thorough communication, documentation, and reporting within CRM systems

Collaborate with Marketing and Business Development to identify, manage, and grow partnerships with healthcare influencers, groups, and key personalities

Align content development with seasonal marketing plans and brand guidelines

Support performance marketing initiatives across email, social, and digital channels as needed

Leverage analytics and audience segmentation to improve campaign effectiveness and generate qualified leads

Work closely with Marketing, Business Development, and Sales Operations to ensure alignment with KPIs, budgets, and revenue goals

Continuously test and refine field marketing strategies to improve account performance and sell-through

Develop and maintain expert knowledge of 5.11 products as well as competitive offerings

Qualification

B2B marketing strategiesCRM systemsContent developmentMarketing toolsSales tracking toolsNetworking skillsData-driven insightsMicrosoft Office Suite

Required

Bachelor's degree in Marketing, Business, Finance, or a related field

3-5 years of professional experience with strong competency using marketing, sales, and CRM tools

Proven ability to forecast accurately and manage high-volume accounts with a high-touch customer service approach

Experience with CRM systems and sales tracking tools (Power BI experience a plus)

Advanced proficiency in Microsoft Office Suite

Strong networking skills with a track record of building and maintaining long-term business relationships

Ability and willingness to travel approximately 75% for regional and national opportunities

Benefits

Medical, dental and vision insurance

A 401(k) program with employer match

Employer-paid basic life and AD&D insurance

Hospital Indemnity/Accident insurance

Flexible Spending Account/Health Saving Account

Employee Assistance Program

Paid Time Off/Paid Holidays/Sick Time

Casual Dress Code

Employee Discounts

Company

5.11

Pioneer of purposeful-built technical apparel, footwear and gear.

Founded in 2003

Irvine, California, USA

1001-5000 employees

https://www.511tactical.com

Funding

Current Stage

Late Stage

Total Funding

unknown

2016-08-01Acquired

Leadership Team

Francisco Javier Morales

Chief Executive Officer and Co-Founder

Deb Radcliff

Global Chief Marketing Officer

Recent News

Orange County Business Journal

Compass Diversified Restricts Investment in Lugano

2025-06-01

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Lugano Founder and CEO Resigns Amid Internal Probe

2025-05-16

Orange County Business Journal

5.11 Inc. Signs Lease for New HQ

2022-02-05

Company data provided by crunchbase