POOLCORP · 8 hours ago
Brand Manager, Pinch-A-Penny
Clearwater, FL
Full-time
Onsite
Senior Level
5+ years expPOOLCORP is the largest franchised retail pool, patio, and spa company, and they are seeking a Brand Manager to develop and execute brand strategies that drive awareness and customer loyalty across their franchise network. The role involves managing marketing campaigns, ensuring brand consistency, and collaborating with various teams to support franchisees effectively.
LeisureLogisticsSwimmingWholesale
Responsibilities
Develop and execute brand strategies that support growth and customer engagement
Manage and maintain marketing calendar
Ensure consistent brand identity, tone, and messaging across all channels (retail, digital, social, service, advertising)
Manage brand guidelines and ensure compliance across franchise locations
Lead national and seasonal marketing campaigns (promotions, service programs, new product launches)
Collaborate with creative, digital, and media teams to execute integrated marketing initiatives
Support local marketing programs and co-op initiatives for franchisees
Partner with merchandising, operations, training, IT to ensure brand alignment
Provide franchise-ready marketing assets, toolkits, and guidance
Oversee development of brand storytelling, messaging, and content across digital and stores
Analyze customer data, market trends, and competitive insights to refine brand strategies
Monitor campaign performance, brand health metrics, and ROI
Use insights to drive continuous improvement and innovation
Other job-related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of brand management or marketing experience (retail, franchise, or service-based preferred)
Strong understanding of multi-location or franchise marketing
Proven experience managing campaigns from concept through execution
Excellent communication, presentation, and project management skills
Ability to demonstrate analytical skills, technical knowledge, and attention to detail
Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property
Benefits
Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
401 (k) with generous company match
Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
100% employer paid Life Insurance and Long-Term Disability Insurance
Paid Parental Leave
Fully Funded Tuition Education Programs
Employee Stock Purchase Plan
Excellent career advancement and training opportunities to support your career growth
Employee Discounts and much more!
Company
POOLCORP
POOLCORP leads the pack as the world's largest wholesale distributor of swimming pool supplies
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.1BKey Investors
Berkshire Hathaway
2025-09-02Post Ipo Equity· $1.1B
1995-10-12IPO
Leadership Team
Melanie Hart
Senior Vice President, Chief Financial Officer, and Treasurer
Recent News
The Motley Fool
2026-01-07
Company data provided by crunchbase