Adobe · 8 hours ago
Principal Product Manager - Brand Context Profile
San Jose, CA
Full-time
Onsite
Lead/Staff
$195K/yr - $282K/yr
8+ years expAdobe is a company focused on changing the world through digital experiences. As a Principal Product Manager, you will lead the vision and strategy for brand intelligence using Generative AI to enhance enterprise marketing and creative workflows.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Own the vision, strategy, and roadmap for Instruct Generate, ensuring enterprise business context drives on-brand creative output through AI models and agentic tools
Enable first- and third-party models and tools for generating with higher accuracy and brand compliance
Collaborate with GenStudio and Firefly teams to align with Adobe’s broader brand and content supply chain strategy
Engage with enterprise customers and vendors to understand AI challenges and opportunities, translating insights into actionable requirements
Champion developer experience by providing comprehensive documentation, samples, and SDKs
Monitor key business metrics and track progress against objectives as the CEO of Instruct Generate
Qualification
Required
8-10+ years of product management experience in technology-supported creative or enterprise workflows
Strong technical background in Generative AI, agentic frameworks, and modalities
Proven experience with platforms, integrations, and API as a product
Proficiency in brand systems and familiarity with DAMs and creative toolchains
Excellent communication and cross-functional alignment skills
A builder's approach with curiosity, execution velocity, and empathy for end users
Strong mix of IQ and EQ to leverage data and relationships effectively
Preferred
BA/BS in Computer Science, Engineering, or a related technical field, or equivalent experience
Familiarity with API development, ontology development, knowledge graphs, and agent orchestration
Background in creative tools, Design Systems, or marketing technology platforms
Benefits
Short-term incentives are in the form of the Annual Incentive Plan (AIP)
Certain roles may be eligible for long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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