Datacor, Inc. · 5 hours ago
Campaign Manager, Demand Generation
United States
Full-time
Remote
Senior Level
5+ years expDatacor is the leading provider of software solutions for the process manufacturing space, and they are seeking a Campaign Manager to lead and execute demand generation campaigns for their Engineering Software Group. The role involves developing multi-channel campaigns, collaborating with product marketing, and utilizing AI-powered tools to optimize the buyer's journey and drive revenue growth.
ManufacturingSoftware
Responsibilities
Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads
Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs
Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels
Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads
Build automated nurture streams, utilizing segmentation to create personalized customer journeys
Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs
Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI
Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness
Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement
Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth
Qualification
Required
5+ years in demand generation, digital marketing, or campaign management
Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth
Results-driven with a growth mindset and a strong focus on continuous learning and improvement
Curiosity and willingness to experiment with new tools and approaches to improve campaign performance
Highly organized with exceptional attention to detail and the ability to manage multiple projects
Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization
Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages
Ability to tailor campaign experiences for diverse enterprise personas, including technical users, economic buyers, and executive stakeholders
General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce
Experience with Google Analytics, digital advertising platforms, and social media management tools
Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required
Preferred
Specific experience marketing in the engineering industry is a plus
Company
Datacor, Inc.
Datacor is a leading provider of industry-specific solutions that help process manufacturers, chemical distributors, and engineers grow, run, and elevate their business.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Doug Salas
Chief Technology Officer
Baker Bartley, CPA
Chief Financial Officer
Recent News
2025-12-04
Company data provided by crunchbase