Trulieve · 16 hours ago
Senior Social Media Strategist
Florida, United States
Full-time
Hybrid
Mid, Senior Level
4+ years expTrulieve is a company in the cannabis industry seeking an experienced Senior Social Media Strategist to enhance their digital presence. The role involves driving social media strategy, managing a content team, and analyzing performance metrics to grow brand awareness in Florida and Georgia.
Alternative MedicineCannabisHealth CarePharmaceutical
Hiring Manager
Marissa Branch-SHRM-CP
Responsibilities
Implement social strategy in alignment with the Senior Social Manager, customizing content for FL and GA markets while ensuring compliance with industry regulations
Track, analyze, and present social performance metrics to translate insights into strategies that strengthen content, campaigns, and brand storytelling
Ability to capture and produce mobile-first, short-form content including reels and videos at in-store activations, community events, and trending content
Manage and mentor a small content team by providing clear direction, briefs, and ensuring compliance in all outputs
Develop and manage the social calendar with oversight from Senior Social Media Manager, using research, benchmarking, and platform insights to align with audience behaviors and brand goals
Collaborate with corporate communications, marketing, and retail teams to manage reputation, surface insights, and support integrated campaigns
Maintain an up-to-date understanding of social platforms, audience dynamics, and compliance requirements to ensure safe and engaging content
Refine the brand’s tone of voice across corporate channels to maintain consistency and connect authentically with audiences with copywriting
Recommend how social data and insights can inform campaign planning, content development, and brand storytelling
Maintain a strong understanding of platform behaviors, audience dynamics, and evolving best practices to provide strategic guidance
Qualification
Required
Bachelor's degree preferred: Marketing, Advertising, Communications, or similar (Not required)
Social media management 4+ years' experience preferred in cannabis industry
Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
Travel: 40-50% in field visits (Florida and Georgia)
Flexibility of hours – nights and weekends
Technology proficiency
Attention to detail
Belief in relationship building and working as part of a team to achieve goals/results
Organized, responsible and flexible in a fast-paced growth environment
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.07B2025-12-08Post Ipo Debt· $140M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase