Boar's Head Brand · 22 hours ago
Associate Brand Manager, Shopper Marketing
Boar's Head Brand is a leader in the premium food industry, and they are seeking an Associate Brand Manager for their Shopper Marketing team. This role involves developing marketing initiatives to build brand equity and engaging with external partners to enhance marketing efforts.
Food Production
Responsibilities
Supports the regional and retailer specific Shopper Marketing team members to develop account and regional marketing initiatives that build brand equity and achieve business objectives
Develops decks that effectively communicate and helps sell-in Sales and Marketing initiatives to both internal partners and external customers
Tracks project milestones, documents key decisions, and communicates updates to the team
Collaborates with the Shopper Experience team to develop and implement near-term innovation projects that are both Retailer and/or Regional specific
Evaluates and provides feedback on the creative aspects of program and POP development for direct reports and others as requested
Represent the broader Marketing team on cross-functional project teams to work on key business initiatives as requested
Establishes and maintains relationships and engagement with external agencies and subject matter experts on behalf of the Shopper Marketing team
Qualification
Required
BA/BS degree
Five (5) years of project management or marketing experience in a CPG, retail, foodservice or related industry
Self-motivated with a strong work ethic and ability to work independently
Ability to manage multiple projects concurrently, and prioritize projects along with ongoing ad-hoc requests and/or initiatives
Capable of seeing the big picture business and marketing strategies as well as managing the executional project details
Excellent computer skills: MS Word, Excel, PowerPoint required
Excellent verbal, written communication, and presentation skills
Highly collaborative approach
Preferred
Graphic Design experience is a plus
Experience with formal project management methodologies preferred, with ability to recommend the appropriate project management tools for the team