W. L. Gore & Associates · 7 hours ago
Marketing Leader
DE
Full-time
Hybrid
Director/Executive
12+ years expW.L. Gore & Associates is seeking a Senior Director, Global Marketing Operations to lead their marketing operations and digital performance ecosystem for the Performance Solutions business. The role involves setting global strategies for marketing effectiveness and ensuring a unified digital-first approach to enhance customer engagement and accelerate growth.
Health CareManufacturingMedical Device
Responsibilities
Develop and/or lead the global vision, operating model, Marketing Performance Center of Excellence (CoE), and 3–5-year roadmap for Marketing Operations across regions, end markets, and customer segments
Build and lead a high-performing global MOPs organization and define the global KPIs, benchmarks, dashboards, attribution models, and campaign performance measurement
Lead brand management and partner with Communications, Product Management, Sales, and Business Leadership and provide executive-level guidance to regional marketing teams, ensuring alignment and consistency of standards, processes, and systems worldwide while directly supporting strategic growth objectives
Ensure continuous optimization of digital channels—including websites, marketing automation, CRM, paid media, SEO/SEM, social, and eCommerce tools—through data-driven recommendations
Translate complex analytics into strategic recommendations and business cases for investment, channel strategy, resourcing, and content priorities
Lead global campaign operations: including calendars, workflows, content operations, governance, and campaign orchestration while establishing scalable processes for integrated, multichannel campaign execution across regions and product lines
Own global marketing KPI governance, ensure marketing data quality, integrity, and completeness, align on global reporting, build and maintain executive dashboards, oversee the global marketing technology ecosystem, drive adoption and capability development across global teams, and ensure architecture supports future growth
Serve as a strategic advisor to senior leadership on digital marketing, automation opportunities, customer insights, digital channel performance, and marketing capability maturity
Support annual and long-range planning with funnel insights, performance trends, growth modeling, and investment recommendations
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related discipline
A minimum of 12 years of experience in marketing operations, digital marketing, demand generation, analytics, or related areas, including significant global leadership experience
Demonstrated success in building and scaling marketing operations teams in complex, matrixed, multinational organizations
Deep expertise in digital marketing strategy, marketing technology ecosystems, analytics, automation, lead management, and measurement frameworks
Proven ability to define and execute KPI frameworks, marketing dashboards, attribution models, and performance maturity standards
Strong executive presence, influencing skills, and experience partnering with senior business leaders
Excellent strategic thinking, operational discipline, communication skills, and change leadership capabilities
Ability to travel 20%
Preferred
MBA or advanced degree
Experience in B2B, technical, industrial, aerospace, mobility, semiconductor, or materials-based markets
Experience driving digital transformation across global marketing or commercial teams
Expertise with platforms such as Salesforce, HubSpot, Marketo, Pardot, Power BI, Tableau, Adobe Experience Cloud, CMS tools, or equivalent
Familiarity with Gore's culture, decision-making model, and matrixed organizational structure
Benefits
Comprehensive and competitive total rewards program
Benefits that offer choice and flexibility
Promote overall well-being
Distinctive Associate Stock Ownership Plan
Potential opportunities for 'profit-sharing'
Company
W. L. Gore & Associates
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bret Snyder
Chair and CEO
Jack Kramer
Vice President & CTO
Recent News
BioWorld Financial Watch
2026-01-11
Venture Capital
2026-01-06
Company data provided by crunchbase