Merck · 14 hours ago
Associate Director Digital Marketing Customer Engagement Planning & Measurement
USA - Pennsylvania - North Wales (Upper Gwynedd)
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$142K/yr - $224K/yr
7+ years expMerck is a leading global healthcare company, and they are seeking an Associate Director of Digital Marketing for Customer Engagement Planning & Measurement. This role will lead omnichannel marketing efforts, leveraging analytics and consumer insights to develop strategies that enhance customer engagement and improve business outcomes.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Define non-personal promotion for consumer (HCC) omnichannel media strategies across all channels, inclusive of TV
Improve our ability to Go-To-Market and engage consumers in a timelier, and relevant way
Be responsible for working in an Agile setting along with the brand team, leveraging new and existing capabilities to bring to light consumer insights and help the team execute on the engagement strategies based on those insights
Collaborate with a wide array of stakeholders including Marketing, Promotions, Market Research, Analytics, various agencies/consultants, and the broader U.S. enterprise for shared resources
Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans, identifying the right activation opportunities and ensuring a positive consumer experience
Responsible to define channel, media, and third‑party digital partnerships aligned to strategic priorities and behavioral/communication objectives, establishing end-to-end channel/media strategy to support brand initiatives, including launches, to drive business impact and improve patient outcomes where appropriate
Leverage self-service analytics to analyze consumer-level engagement across channels, define learning agendas and test-and-learn pilots with clear measurement plans, and translate insights into continuous, in-flight campaign optimizations to inform brand opportunities and choices
Managing the creation of the monthly/quarterly campaign performance reports and deep dive analyses
Partner with internal and external analytics teams to uncover data-driven insights—through ad hoc and advanced analyses—and collaborate on or lead ROI, media mix modeling, patient-level analyses, and broader business impact studies
Where appropriate, contribute to evolving the existing Consumer campaign scorecards, key performance indicators, measurement frameworks and reporting templates to incorporate new data sources and capabilities that allow the team to provide relevant actionable information
Qualification
Required
Minimum of seven (7) years of strategic marketing and campaign design experience with an emphasis on Consumer digital strategy/execution (inclusive of TV experience) using both data to optimize overall customer experience to drive business results
Strong knowledge of marketing fundamentals and ability to align marketing strategy and behavior change objectives to tactical campaign design across multiple dimensions (consumer, channel, content, cadence)
Demonstrated strong written and verbal communication and business acumen, translating complex strategic and technical concepts into clear, concise business cases for leadership audience
Analytical acumen –ability to synthesize large sets of data, experience looking for trends in data, segmentation analysis, monitoring campaign progress and identifying intervention points and business solutions - to drive business results
Demonstrated change management and project management skills and able to establish action plan for self and others to complete work efficiently by setting priorities, establishing timelines and leveraging resources
Demonstrated ability to be adaptive and maintain effectiveness while experiencing major changes in work or environment
Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
Innovative mindset with affinity toward experimentation and appropriate risk taking
Preferred
5 years of experience within Pharmaceutical, Healthcare, over-the-counter medicines
Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.)
Experience with Agile Team methodology
Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities
Benefits
Medical
Dental
Vision healthcare
Other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
2026-01-24
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