Accelerize 360 · 15 hours ago
Pardot Marketing Automation and Lifecycle Manager
United States
Contract
Remote
Senior Level
5+ years expAccelerize 360 is seeking a Marketing Automation & Lifecycle Manager who will own the execution and governance of marketing automation and lead lifecycle systems. This role involves building and maintaining scalable automation in Salesforce and Pardot, ensuring data integrity, and delivering reliable systems for the business.
ComputerFinancial ServicesSoftware
Responsibilities
Build and maintain: Engagement Studio programs, Nurture journeys, Triggered campaigns, Re-engagement and recycling flows
Ensure programs are: Modular, Scalable, Aligned to lead scoring logic and lifecycle stages
Implement guardrails to prevent system sprawl and duplication
Implement and maintain: Behavioral and demographic scoring models, Score decay and reset logic, Re-qualification rules
Partner with Demand Gen & Lead Scoring Owner to: Operationalize scoring intent, QA scoring accuracy, Flag over- or under-scoring patterns
Own Pardot configuration including: Custom fields, Automation rules, Completion actions, Segmentation logic
Manage Salesforce integration including: Field mapping, Sync behavior, Lead/contact lifecycle alignment
Support lead routing logic in partnership with Sales Ops (when applicable)
Enforce system standards for: Campaign structure, Naming conventions, Field usage
Monitor for: Data integrity issues, Sync errors, Broken automations
Document systems architecture and dependencies clearly
QA all demand programs prior to launch
Maintain launch checklists and rollback plans
Support enablement by: Explaining how automation works, Translating technical logic into plain language for stakeholders
Qualification
Required
5+ years in B2B marketing automation or marketing systems
Hands-on expertise with Salesforce
Hands-on expertise with Pardot / Marketing Cloud Account Engagement
Proven experience building lead scoring models
Proven experience building nurture programs
Proven experience building lifecycle automation
Strong understanding of B2B demand gen
Strong understanding of MQL/SQL frameworks
Strong understanding of sales alignment and lead routing
Company
Accelerize 360
Accelerize 360 is a certified Salesforce partner.
51-200 employees
H1B Sponsorship
Accelerize 360 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (6)
2023 (3)
2022 (4)
2021 (5)
2020 (7)
Funding
Current Stage
Growth StageLeadership Team
Vijay Proddhutur
Founder
Company data provided by crunchbase