hackajob · 3 days ago
Digital Optimization Analyst (Website)
Waltham, MA
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $76K/yr
2+ years exphackajob is collaborating with Constant Contact to connect them with exceptional tech professionals for this role. We are seeking a detail-oriented, data-driven Digital Optimization Analyst (Website) to optimize our digital presence and improve marketing effectiveness across channels by analyzing website behavior, conversion funnels, and user experiences.
Artificial Intelligence (AI)Generative AIHuman ResourcesRecruitingSoftware
Responsibilities
Drive analysis of website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention)
Analyze landing page performance and identify optimization opportunities for improved CVR and engagement
Conduct ongoing audits of website tagging, tracking, page load times, and user behavior patterns
Collaborate with UX designers and product teams to inform roadmap priorities using data-driven insights
Develop and manage (in collaboration with the site experience team) a continuous testing program (A/B, multivariate, landing page tests)
Create hypotheses, set prioritization (vs. impact), build experiments, and analyze results to improve conversion funnels and reduce friction
Partner with developers and marketing teams to implement and validate CRO experiments
Maintain a centralized repository of test results and learnings to enhance institutional knowledge
Work with MarTech and engineering teams to ensure accurate setup of tracking pixels, events, and user pathways
Monitor the impact of cookie consent mechanisms and privacy regulations (GDPR/CCPA) on data integrity and tracking accuracy
Power user and manage requirements for analytics platforms including Google Analytics, Tealium, or similar tools needed for effective analyses
Ensure data consistency across reporting systems; troubleshoot discrepancies and recommend fixes
Define the necessary data structures and frameworks that answer key business questions and partner with platform/engineering teams to build
Build clear, compelling reports and presentations that highlight insights, trends, and recommended actions
Present performance updates to cross-functional stakeholders and leadership
Partner closely with marketing managers, product teams, designers, and engineering to develop insight-driven solutions
Provide data-backed input to website strategy, SEO improvements, and messaging decisions
Support broader marketing strategy by analyzing website-specific impact of campaigns and channel traffic
Qualification
Required
Bachelor's degree in marketing, analytics, business, data science, or a related field
2–5+ years of experience in website analytics, digital marketing analytics, or CRO
Proficiency with analytics tools such as Google Analytics (GA4), Adobe Analytics, Hotjar, Mixpanel, or similar
Experience with A/B testing tools (e.g., Optimizely, Statsig, Google Optimize, VWO, ContentSquare)
Strong understanding of paid media metrics and digital marketing concepts
SQL or BI tool experience (Looker, Tableau, Power BI) preferred
Strong analytical and problem-solving skills with the ability to communicate insights clearly
Preferred
Experience in SaaS, e-commerce, or lead-generation environments
Familiarity with tag management systems (Google Tag Manager, Tealium IQ, Adobe Launch)
Understanding of SEO, UX design, and user behavior research
Experience with multi-channel marketing analytics
Benefits
Health and welfare benefits including paid leave
Generous paid time off policy
Competitive benefits package that supports the health and well-being of you and your family
Company
hackajob
The AI-native tech hiring platform trusted by enterprises, scale-ups, and 1M+ tech professionals worldwide.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$33MKey Investors
Volition CapitalDowning VenturesTechstars
2023-05-03Series B· $25M
2018-10-25Series A· $6.7M
2017-03-31Seed· $0.58M
Leadership Team
Mark Chaffey
CEO
Phil Kell
VP - Marketplace
Recent News
2025-10-23
2025-09-26
2025-09-12
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