University of Miami · 7 hours ago
Assoc. VP, Enterprise Marketing Strategy
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expThe University of Miami is a leading academic institution that oversees a comprehensive health system, UHealth. They are seeking an Associate Vice President of Enterprise Marketing Strategy to lead marketing initiatives aimed at growth and reputation, focusing on patient and student acquisition and retention across their services and academic programs.
Higher Education
Responsibilities
Drives integrated marketing strategies across digital and traditional channels, and collaborates with functional AVPs to plan, execute, and measure multi-channel efforts
Partners with senior UHealth service line, hospital, and administrative leadership to shape growth strategies, and serves as the chief marketing consultant to align clinical goals
Collaborates with University Deans and leadership to develop and execute enrollment and acquisition marketing strategies for undergraduate and graduate programs
Oversees portfolio managers responsible for scoping marketing requests, and builds team capabilities by setting clear expectations and coaching on performance
Establishes repeatable methods for scoping incoming requests, allocating resources, and recommending tactics to achieve measurable goals
Ensures the development of comprehensive, insight-led marketing plans across all portfolios, including channel strategy, messaging, and budget alignment
Maintains strong awareness of consumer and market trends, and ensures strategies reflect the voice of the customer across patients, students, alumni, and community stakeholders
Presents strategic goals, investment rationales, and timelines to senior leadership and peers, clearly articulating the approach and intended outcomes
Leads the presentation of marketing impact to key constituents, and translates performance data into clear insights, implications, and recommended actions
Achieves quarterly and annual growth goals across portfolios, including demand generation, enrollment, conversion, and reputation outcomes
Drives the optimization of investments and tactics to improve pipeline performance and sustain demand across clinical and academic portfolios
Establishes measurement standards and reporting cadences, and uses qualitative and quantitative insights to evaluate effectiveness and course correct
Partners with analytics, enrollment, and business intelligence teams to ensure measurement approaches align to portfolio objectives and business outcomes
Minimizes silos by aligning planning, activation, and reporting across partner functions, and leads cross-functional teams toward shared outcomes
Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements and monitors controls
Qualification
Required
Bachelor's degree in relevant field required
Minimum 10 Years Of Relevant Experience Required
Strategic Leadership: Commitment to the University's core values, mission and vision. Understands the strategic vision and major initiatives to lead and influence across departments to achieve goals and drive strategic initiatives
Operational Transformation: Ability to drive operational efficiency
Change Leadership: Ability to lead organizational change initiatives, fostering a culture of innovation and adaptability
Financial Stewardship: Ensures fiscal responsibility, and optimization of financial performance
Stakeholder Engagement: Engaging and communicating with key stakeholders, building strategic partnerships, and enhancing the university's reputation
Innovation: Drives innovation by encouraging/implementing innovative solutions and driving continuous improvement
Communication: Ability to influence others, articulate strategic vision, and ensure clear and persuasive communication
Benefits
Medical
Dental
Tuition remission
And more
Company
University of Miami
At UM you'll join a diverse and energized academic community.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Albertie Regalado
'Canes Science Bowl — Co-Founder and Co-President
Mark McPheron, FALU, CLU, FLMI
Co-Founder and Past President, and current member, University of Miami Cincinnati 'Canes Community
Recent News
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2023-11-22
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