Next Insurance · 13 hours ago
Lifecycle Marketing Manager
Boston, MA
Full-time
Hybrid
Senior Level
$105K/yr - $173K/yr
5+ years expNEXT Insurance is a technology-led provider of small business insurance, aiming to help entrepreneurs thrive. The Lifecycle Marketing Manager will strategize and execute data-driven lifecycle initiatives, collaborating across teams to optimize customer engagements and drive lead conversion.
Commercial InsuranceFinanceInsuranceInsurTechSmall and Medium Businesses
Responsibilities
Develop data driven engagement and content strategies to customize and personalize user experience to drive lead conversion
Execute and deploy automated journeys, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
Design and run experiments to drive incremental lifts and gain insights
Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities
Collaborate with cross-functional teams including product, data, engineering as well as inter-teams within marketing
Qualification
Required
5+ yrs of lifecycle marketing experience such as lead conversion, cross-sell, up-sell, retention
3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
Veteran of designing and running experiments
Strong analytical skills to measure impact, lift, and attribution
Has worked in dynamic and fast-paced environments while wearing multiple hats
Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
Audacious thinker who can bring big ideas to the table
Super driven and self-motivated
Extreme ownership
Proactive and independent thinker (ideas)
Strong communication skills
Benefits
Partially subsidized medical plan
Fully subsidized vision/dental options
Life insurance
Disability insurance
401(k)
Flexible paid time off
Parental leave
More
Company
Next Insurance
Next Insurance is a financial service firm that offers insurance coverage to entrepreneurs and small businesses.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.15BKey Investors
Munich Re VenturesRedpoint
2025-03-20Acquired
2023-11-01Series F· $265M
2021-03-31Series E· $250M
Leadership Team
Guy Goldstein
CEO
Alon Huri
Co-Founder
Recent News
2026-01-22
Life Insurance International
2026-01-19
2026-01-16
Company data provided by crunchbase