Centro · 11 hours ago
Sr Integrated Media Planner
United States
Full-time
Remote
Senior Level
$77K/yr - $109K/yr
5+ years expBasis is a company that empowers agencies and brands with advanced software for digital media operations. The Sr Integrated Media Planner will be responsible for account management and the development of integrated media plans, ensuring client satisfaction and campaign performance.
Marketing & Advertising
Responsibilities
Lead planning efforts in partnership with research and strategy team members to develop and present integrated media recommendations
Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
Mastering an understanding of how digital channels work together to drive different business outcomes
Mentoring and train junior planning team members
Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
Independently using syndicated research to build and defend strategic media recommendations
Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
Negotiating with vendors to secure the best inventory and pricing available for our clients
Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners
Operating with a solutions-oriented approach and a high degree of client servicing
Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future
Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
Overseeing campaign actualization to ensure budgets and KPIs are met and delivered in full
Assisting Finance in billing executions and discrepancies
Completing traffic sheets and assisting with gathering creative assets and instructions as needed
Qualification
Required
Min of 5 years of experience or equivalent combination of education, training, and experience, etc
4+ years of experience in digital media buying and planning
Previous experience mentoring junior team members
Strong understanding of programmatic media and real-time bidding
Strong proficiency with holistic media planning fundamentals and media planning tools
Experience managing multiple accounts or complex campaigns simultaneously
Experience with syndicated research tools
Experience working alongside a Demand Side Platform
Strategic thinking and proactive detail-oriented client service skills
Strong written and verbal communication skills
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross functional team environment
Advanced Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
Preferred
Hands on DSP buying experience
Experience working with a 3rd party ad server
Experience in digital reporting dashboards such as Datorama
Experience supporting multi-location or franchise brands
Basis Certified
Benefits
Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Company
Centro
Centro is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Holly Maine
Talent Partner
Company data provided by crunchbase