Rocky Talkie · 19 hours ago
Brand Manager
United States
Full-time
Remote
Senior Level
$115K/yr - $135K/yr
5+ years expRocky Talkie is an outdoor brand focused on communication products, and they are seeking a Brand Manager to lead their brand and creative efforts. The role involves developing brand strategy, storytelling, and community building, while ensuring consistency and authenticity in messaging and content.
Consumer ElectronicsInternet RadioTelecommunications
Responsibilities
Provide leadership and development to the brand and creative teams
Set clear priorities, workflows, and standards for how brand work gets done
Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners
Help identify when and where we should invest in additional internal or external support as the brand grows
Help evolve Rocky Talkie’s brand voice, narrative, and positioning
Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits
Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness
Ensure consistency across website, packaging, email, social, and partnerships
Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust
Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service
Lead the development of thoughtful brand and educational content, including: Activity-specific guides and resources on backcountry communication and safety, Product storytelling that builds understanding and trust, Content that supports both inspiration and practical value
Provide creative direction and feedback that elevates the quality and consistency of all brand work
Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets
Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life
Help balance lifestyle storytelling with deeper, more informative content
Support Rocky Talkie’s role as a trusted voice in backcountry communication
Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners
Help shape ambassador and partnership efforts to prioritize authenticity and alignment
Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community
Lead brand-side strategy for product launches and key campaigns
Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts
Help ensure campaigns are rooted in real product value and customer understanding
Work closely with product and leadership to deeply understand Rocky Talkie’s products
Translate product decisions into clear, compelling stories for customers
Be a collaborative voice in discussions where brand trust and perception matter
Qualification
Required
5–8+ years in brand marketing or related roles in the outdoor industry
Experience leading and mentoring an effective team
Experience contributing to or leading brand strategy
Strong communication skills (written and verbal)
Experience working with creatives and external partners
Comfort collaborating with product and leadership teams
Preferred
Extra consideration given to candidates with experience building brands that successfully serve both consumer outdoor markets and commercial/professional customers (e.g., guides, utilities, industrial, public safety, etc.)
Benefits
Healthcare Plan (Medical, Dental, and Vision
Retirement Plan with Matching
Paid Time Off (Vacation, Sick, and Holidays)
Paid Family Leave (Maternity, Paternity)
Paid Short Term & Long Term Disability
Performance-Based Bonus
And of course, plenty of Rocky Talkie gear to fuel your next adventure!
Company
Rocky Talkie
Rocky Talkie is a backcountry radio to keep people connected.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alexander Page
Co-Founder & Head of Product
Bryce Jones
President and Co-Founder
Company data provided by crunchbase