Townsquare Ignite · 1 hour ago
Paid Search Manager
United States
Full-time
Remote
Entry, Mid Level
1+ years expTownsquare Ignite is a division of Townsquare Media, which focuses on programmatic advertising and search engine marketing. The Paid Search Manager will be responsible for planning, executing, and optimizing SEM campaigns while collaborating with a team in a fast-paced environment.
AdvertisingSEM
No H1B
Responsibilities
Plan, execute, and optimize SEM campaigns to drive engagement and conversion
Keyword analysis – build keyword lists, analyze search volume and make recommendations
In-platform setup of paid search campaigns
Text creative copywriting for paid search
Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
Maintain and track ROI and ad spend across all accounts monthly
Keep up to date with best practices, bid management systems, keyword development tools, and industry research
Pull and analyze daily campaign reports
Generate monthly reporting and performance insights that lead to gains against client business objectives
Troubleshooting any technical and performance issues
Timely delivery of all tasks
Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
Responsible for account record keeping including IOs, Asana tickets, and email correspondence
Qualification
Required
Bachelor's degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client's goals
Must be proficient, intermediate level, with Excel, PowerPoint, Word
Self-motivated with the ability to work in both a team environment and independently
Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
Aptitude for learning new skills and procedures
Above-average problem-solving skills and troubleshooting
Strong organizational skills and detail-oriented
Strong math and analytical skills
Possess a strong understanding of digital advertising and the digital media landscape
Preferred
Experience managing home services Search and LSA accounts
Benefits
Competitive base plus bonus plan
3 Weeks PTO
9 Paid Holidays (Two personal/floating Holidays)
Health, Dental, Vision
401(K)
Company provided laptop
Continuous training opportunities
Fully remote opportunity
Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!
Company
Townsquare Ignite
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase