watchTowr · 3 hours ago
Social & Content Manager
New York, United States
Full-time
Onsite
Senior Level
5+ years expwatchTowr is a leading cybersecurity company focused on proactive threat intelligence and exposure management. They are seeking a Social Media & Content Manager to develop and execute social strategies, create engaging content, and connect social media efforts to demand and revenue generation.
Cyber SecurityNetwork SecurityPenetration TestingSaaSSoftware
Responsibilities
Grow watchTowr’s social presence and share of voice:
Build and execute social strategy (organic and paid) across LinkedIn, Twitter (and others as relevant)
Translating attacker behaviour, labs and threat research, and PoVs into credible, social content that informs and challenges the market
Participating meaningfully in industry conversations
Connect social and media to demand and revenue:
Enable execs, sales, and technical leaders on social (profiles, posting, commenting, engagement)
Ghostwrite posts tied to launches, events, research, and competitive or reactive moments, balancing speed with accuracy and judgement
Coordinate closely with PR partners and support press activity, commentary, embargoed stories, and reactive narratives
Run the content engine:
Own end-to-end content planning, creation, approvals, and publishing, often with imperfect inputs and evolving priorities
Repurpose Labs, Intel, and Product content into formats optimised for social, media, and executive channels
Leverage freelancers and AI tools to scale output while maintaining watchTowr’s tone, credibility, and point of view
Measure impact
Track ICP engagement, account-level interaction, and social-sourced conversations, focusing on quality of engagement over vanity metrics
Partner with Demand and Marketing Ops to connect social activity to pipeline influence and deal progression where possible
Leverage freelancers and AI tools to scale output
Qualification
Required
5 or more years of experience
Experience creating content for cybersecurity audiences, with a strong grasp of how to translate threat intelligence, technical security concepts, industry challenges and alerts to enterprise audiences, responsibly
Comfortable operating in fast-moving, ambiguous environments, building structure where little exists, and owning outcomes end to end
Understanding how, and where, CISOs, security leaders, and technical buyers consume content across long, multi-stakeholder B2B sales cycles
Ability to create and coordinate C-Suite level as well as technical content (e.g., white papers, case studies, blog posts) that resonates with watchTowr's enterprise ICP and personas
Excellent short and long-form writing skills - from social to technical articles - with the ability to make complex security topics clear, relevant, and human
Experience working with PR agencies and internal stakeholders to support announcements, commentary, embargoed stories, and reactive moments
Comfortable operating at both the strategic and execution layers, you're able to define what 'good' looks like for social and content, then personally ship posts, coordinate reviews, and keep momentum moving
Competency in social media insights, and other analytics tools to measure campaign effectiveness and ROI
Tell us about all the tools you use and why they matter! Hubspot, Webflow and your standard google suite and social tools are critical
Benefits
Competitive compensation
Meaningful role in a company
The best tools and powerful kit
Endless opportunities
Work with cyber security experts
Company
watchTowr
watchTowr is a Preemptive Exposure Management platform that tells you how your organization could be breached today.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$29.25MKey Investors
Peak XV Partners
2024-10-07Series A· $19M
2022-07-03Seed· $8M
2022-02-15Seed· $2.25M
Leadership Team
Elvina Liow
VP of APAC
Recent News
Morningstar.com
2025-12-09
TechRadar.com
2025-10-21
Company data provided by crunchbase