Digital Programmatic Strategist jobs in United States
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Mediassociates · 1 day ago

Digital Programmatic Strategist

positionConnecticut, United States
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater New York Metropolitan area. They are seeking a Digital Programmatic Strategist who will manage programmatic campaigns end-to-end, focusing on activation, optimization, and performance analysis to drive measurable results across various digital channels.

AdvertisingMarketing

Responsibilities

Manage and optimize programmatic campaigns across CTV, online video, display, streaming audio, podcasts, DOOH, and emerging formats
Execute and manage programmatic deals (PMP, preferred, and PG), including setup, monitoring, and optimization
Ensure accurate campaign setup, QA, pacing, and troubleshooting to meet client goals and KPIs
Partner with Ad Operations to implement tracking, brand safety, and suitability controls
Analyze performance, generate insights, and support client reporting and presentations
Evaluate inventory quality and apply supply optimizations to improve efficiency and outcomes
Stay current on programmatic trends, tools, and partners; support internal and client education
Collaborate closely with team members to support shared goals

Qualification

DSP experienceProgrammatic campaign managementAnalytical mindsetAd trafficking experienceOrganizedCommunication skillsDetail-oriented

Required

3-5 years of hands-on programmatic experience using DSPs (e.g., The Trade Desk, DV360, Amazon)
Strong experience with deal setup, optimization, troubleshooting, and reporting
Experience managing campaigns across CTV, OLV, Display, Native, DOOH, and Streaming Audio
Detail-oriented with strong QA and campaign management skills
Analytical mindset with comfort working in Excel and performance data
Strong written and verbal communication skills
Organized, proactive, and able to manage multiple priorities in a fast-paced environment

Preferred

Ad trafficking experience (Google Campaign Manager, Innovid) a plus

Company

Mediassociates

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Mediassociates is a strategic firm that offers data analytics, insights, media planning, communication strategy, and advertising media.
dateFounded in 1996
location
Danbury, Connecticut, USA
people-size51-200 employees
web-link
http://mediassociates.com

Funding

Current Stage
Growth Stage

Leadership Team

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Ben Kunz
Chief Strategy Officer (CSO)
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