Wealthfront · 4 days ago
Director of Product Marketing, Cash and Home Lending
United States
Full-time
Remote
Senior Level, Lead/Staff
$196K/yr - $221K/yr
8+ years expWealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for their Banking and Home Lending businesses. The role involves crafting product narratives, leading go-to-market efforts, and identifying growth opportunities while collaborating with various teams across the company.
FinanceFinancial ServicesFinTechPersonal FinanceWealth Management
Responsibilities
Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
Lead business performance recaps and findings with executive leadership team
Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect
Qualification
Required
8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
Experience managing and developing a team of marketers
Bachelor's degree or higher
Preferred
Personal finance knowledge and experience is a big bonus, but not required
Benefits
Medical
Vision
Dental
401K plan
Generous time off
Parental leave
Wellness reimbursements
Professional development
Employee investing discount
And more!
Company
Wealthfront
Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition.
201-500 employees
H1B Sponsorship
Wealthfront has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (15)
2023 (7)
2022 (12)
2021 (19)
2020 (23)
Funding
Current Stage
Public CompanyTotal Funding
$274.2MKey Investors
UBSTiger Global ManagementSpark Capital
2025-12-12IPO
2022-09-02Convertible Note· $69.7M
2018-01-04Series E· $75M
Leadership Team
David Fortunato
CEO
Dan Carroll
Founder & Chief Strategy Officer
Recent News
Company data provided by crunchbase