TeamPeople · 1 day ago
Creative Strategist
San Antonio, TX
Full-time
Onsite
Mid Level
$90K/yr - $100K/yrTeamPeople is dedicated to providing superior customer service and is seeking an experienced Creative Strategist. This role focuses on uncovering insights and shaping creative direction while collaborating with both the Brand Marketing and Creative teams to translate business goals into effective creative strategies.
Staffing Agency
Responsibilities
A Creative Strategist / Account Planner responsible for shaping insights, messaging, and creative direction
The strategic bridge between Marketing (the what/why) and the Creative teams, defining the how through insight, audience understanding, and clear creative strategy (the how)
Not a brand marketer – but the partner who helps shape the upstream marketing ask and transforms it into the creative strategy
Not a copywriter or designer – but the partner who provides the insights and strategy that supports, informs, and unlocks their best work
A strategic partner to Creative, responsible for the brief, insight, tension, and strategic guidance
The owner of the thinking that unlocks the creative
Qualification
Required
Demonstrated ability to lead and own the development of creative strategy, not just support or execute creative work
Fluency in qualitative and quantitative research methods and strong ability to extract actionable insights from both
A strong storyteller skilled at identifying audience tensions, cultural truths, and insights that shape meaningful, resonate storytelling within the established creative platform
Natural collaborator who forms strong strategic partnerships with both Brand Marketing and Creative teams
Deep understanding of creative brief development, messaging architecture, consumer insights, and integrated campaign planning
Strong understanding of marketing principles, brand strategy, and the creative development lifecycle
A curious, empathetic, and culturally aware mindset, with a passion for understanding people and how they make decisions
B.A. or B.S. in Advertising, Communication, Marketing, Business or related field preferred
Proven experience as a Creative Strategist, Account Planner, Brand Strategist, or Communications Strategist within an ad agency or in-house agency
Experience developing message/communication matrices and messaging ecosystems
Preferred
Fluent in leading both qualitative and quantitative research during the creative development process
Benefits
Health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans
Participation in a 401(k) plan
Company
TeamPeople
From the highly creative to the intrinsically technical, our passion is building successful communications teams world-wide with our flexible and scalable approach.
Founded in 2004
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-09-11Acquired
Company data provided by crunchbase