PURPLE · 3 hours ago
Social Media Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
3+ years expPURPLE is a leading communications agency seeking a creative and culture-savvy Social Media Manager to join their digital team. The role involves managing key client accounts in luxury hospitality, fashion, and beauty, creating content strategies, and executing social media campaigns across various platforms.
BeautyFashionPublic Relations
Responsibilities
Act as a key day-to-day contact for social clients, building strong relationships and delivering standout work
Support your Director on account direction and strategic development
Confidently contribute to and lead conversations around social strategy
Identify growth opportunities within accounts and pitch creative solutions
Stay plugged into the latest trends, platform shifts and cultural moments - and bring them into our work
Own and execute content calendars, campaign timelines and client deliverables
Oversee influencer strategy and relationships (if applicable), from briefing to results
Support creative ideation and lead the production of social-first content
Track and report performance with insights, learnings and optimisations
Lead community management across client channel
Manage Social Media Executives, supporting their growth and output
Oversee internal processes to keep campaigns on brief, on time and on brand
Collaborate closely with PR, events and brand teams to bring integrated strategies to life
Lead social planning and content creation for PURPLE’s own platforms
Ensure our digital presence reflects the agency’s tone of voice, positioning and priorities
Capture behind-the-scenes moments and live event coverage for our channels
Liaise with internal teams to keep the PURPLE site updated
Content creation & capture; including live event coverage & Instagram stories
Qualification
Required
Have 3+ years in a social/digital role, ideally agency side
Are obsessed with internet culture and always two steps ahead of what's next
Are confident creating and executing content across Instagram, TikTok and beyond
Are a natural communicator with a flair for copy and visual storytelling
Can juggle multiple projects with calm, clarity and precision
Know your way around tools like Later, Sprout, Canva, Meta Business Suite, etc
Preferred
Bonus points if you know your way around Adobe Creative Suite
Benefits
A chance to shape the digital output of a leading comms agency
Work with amazing global clients in fashion, beauty, travel and lifestyle
Be part of a passionate, collaborative, fast-growing team
Company
PURPLE
Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jenna Mamdani
Account Coordinator - Partnerships & Activations (Lifestyle)
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