True Fit · 1 day ago
Demand Generation Manager (full remote US)
United States
Full-time
Remote
Mid, Senior Level
5+ years expTrue Fit is the retail industry's leading consumer experience platform, seeking a hands-on Demand Gen leader to own pipeline creation across their B2B SaaS business. The role involves developing and executing the B2B demand generation strategy, orchestrating multi-channel demand programs, and partnering with various teams to drive qualified pipeline and bookings.
Big DataBrand MarketingE-CommercePersonalizationRetail Technology
Hiring Manager
Romney Evans
Responsibilities
Driving qualified pipeline and bookings
Orchestrating multi-channel demand programs
Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers
Develop and execute the B2B demand generation strategy aligned to revenue targets
Own MQL, SQL, pipeline, and CAC goals
Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
Translate company objectives into quarterly demand plans and forecasts
Paid media (LinkedIn, Google, ABM platforms, retargeting)
Lifecycle & email marketing (nurture, re-engagement, product-led signals)
Content-driven demand in partnership with Product Marketing and content teams
Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
Website conversion optimization in partnership with UX/Creative
Partner deeply with Sales and RevOps on:
Lead quality and routing
Funnel conversion optimization
Account-based motions for strategic retailers
Build enablement feedback loops to continuously improve pipeline quality
Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)
Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
Run continuous experiments to improve conversion, velocity, and efficiency
Make clear recommendations on where to invest, scale, or cut
Help define the future demand gen org structure
Potentially manage agencies and/or junior marketers
Influence hiring and tooling decisions as the function scales
Qualification
Required
5–9+ years in B2B SaaS demand generation (title flexible based on scope)
Proven track record of driving pipeline and revenue, not just leads
Experience marketing to mid-market and/or enterprise buyers
Strong command of paid demand channels
Marketing automation (HubSpot strongly preferred)
Salesforce and RevOps collaboration
Comfortable owning both strategy and execution
Preferred
Experience in retail, ecommerce, martech, adtech, or AI platforms
Exposure to ABM or named-account selling motions
Experience supporting sales-led and hybrid product-led motions
Familiarity with retail buying cycles and complex stakeholder groups
Benefits
Access to an Employee Assistance Program
A Day Off For Your Birthday
A paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)
Company
True Fit
True Fit provides an intelligent data platform created for fashion retailers to find online stores.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$157.03MKey Investors
Espresso CapitalGeorgianJump Capital
2021-12-08Debt Financing· $15M
2021-12-06Series Unknown· $30M
2018-01-15Series C· $55M
Leadership Team
Jessica Murphy
Co-Founder & Chief Executive Officer
William R. Adler
Co-Founder, Strategic Advisor, Investor
Recent News
GlobeNewswire News Room
2025-03-13
Company data provided by crunchbase