Consumers Energy · 13 hours ago
Marketing Analyst
Jackson, MI
Contract
Hybrid
Mid Level
$40/hr - $50/hr
3+ years expConsumers Energy is seeking a Marketing Analyst to join their Voice of the Customer team. The role focuses on designing and executing market research studies to gather customer insights and communicate these effectively to business stakeholders.
Utilities
Responsibilities
Design and execute quantitative and qualitative market research studies to capture customer sentiment and behavior
Analyze research data and synthesize findings into actionable insights for business decision-making
Develop clear, compelling visualizations and reports that make insights easy to understand and act upon
Build and maintain interactive dashboards in Power BI to provide real-time visibility into customer feedback and trends
Collaborate with cross-functional teams to ensure insights are aligned with business priorities and drive measurable outcomes
Maintain data integrity and ensure compliance with governance standards
Continuously improve research methodologies and visualization techniques to enhance impact and efficiency
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Data Science, or related field (or equivalent experience)
3+ years of experience in market research, customer insights, or data analytics
Strong proficiency in data visualization tools (Power BI required; Tableau or similar a plus)
Skilled in translating complex data into clear, actionable insights for non-technical audiences
Excellent communication and storytelling skills; ability to present insights to senior leadership
Strong analytical and problem-solving skills with attention to detail
Ability to manage multiple projects in fast-paced environment
Preferred
Experience with survey design and analysis tools (Qualtrics, Medallia, InMoment, etc.) preferred
Familiarity with advanced analytics tools (SAS, Minitab, R, etc.)
Experience with dashboard automation and data integration
Knowledge of generative AI tools for insight generation
Benefits
Medical
Dental
Vision
401K (provided minimum eligibility hours are met)
Company
Consumers Energy
We are Consumers Energy, Michigan’s energy provider and the career destination for driven professionals serious about service.
Founded in 1886Jackson, Mississippi, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Garrick Rochow
President & CEO – CMS & Consumers Energy
Jennifer Kennedy
CEO Communications and Strategic Events
Recent News
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