The Coca-Cola Company · 15 hours ago
Director, HORECA Channel Strategy
US - GA - Atlanta
Full-time
Onsite
Director/Executive
$169K/yr - $200K/yr
8+ years expThe Coca-Cola Company is a leading beverage corporation, and they are seeking a Director of HORECA Channel Strategy to define and implement channel strategies for growth in the Local Foodservice business. This role involves setting strategic priorities, leading cross-functional teams, and utilizing market insights to drive beverage transactions and enhance customer engagement.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Set the HORECA channel vision, commercial strategy, and execution priorities to drive beverage transaction growth through assortment, activation, and customer expansion
Lead annual business planning, ensuring a holistic plan with clear, measurable sources of growth that are enabled by digital and frontline tools and capabilities
Align resources, investments, and tools to high-impact opportunities, managing budgets and deployment to maximize commercial outcomes
Serve as the central point of integration of HORECA strategy, translating cross-functional inputs into a single, aligned channel plan
Lead cross-functional planning and decision-making discussions to focus on the most important HORECA growth opportunities
Influence without direct authority by building strong relationships and creating clear alignment on accountabilities and top priorities for the channel
Communicate strategy clearly and consistently through internal and System Alignment routines
Build strong understanding of Bottler, Distributor, and Customer operations through market engagement to identify execution barriers and growth opportunities
Partner with Franchise and Bottlers to align strategy with market realities and enable consistent execution
Define success metrics to evaluate performance, address opportunities, and scale proven strategies
Qualification
Required
Bachelor's degree in Business Administration, Marketing, Operations, or related field
8+ years of progressive experience in commercial strategy, channel management, foodservice, or sales leadership within foodservice, CPG, or beverage industries
Proven track record of developing and leading channel or commercial strategy within foodservice, on-premise, or CPG environments
Strong ability to translate consumer and operator insights into clear strategies and execution priorities that drive growth
Understanding of route to market, pricing, portfolio, and activation levers in local or independent customer channels
Clear, concise communicator with strong analytical skills and track record of delivering scalable system-ready solutions
Exposure to both physical (in-outlet) and digital/commercial activation plans
Strong strategic thinking and problem-solving skills; ability to connect high-level vision to on-the-ground execution
Demonstrated ability to simplify complex topics, communicate clearly, and influence diverse stakeholders
High level of curiosity and willingness to learn
Continuous improvement mindset
Ability to work with data to draw business insights, inform decisions, and track progress against KPIs
Preferred
Master's degree (MBA or equivalent) in Business, Strategy, Marketing, Operations, or related field
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
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