Veterans United Home Loans · 22 hours ago
Senior Audience Marketing Manager
KS-Lenexa-Uniform
Full-time
Onsite
Senior Level
5+ years expVeterans United Home Loans is a company focused on shaping and executing sophisticated audience marketing strategies. As a Senior Audience Marketing Manager, you will lead the development of marketing strategies and campaigns that engage diverse customer segments while ensuring alignment with the company's objectives.
AdvocacyEducationFinancial ServicesMilitaryNon ProfitSocial Assistance
Responsibilities
Develop and oversee comprehensive in-process audience marketing strategies that integrate seamlessly with broader marketing and business goals. Set benchmarks for innovation and effectiveness in engaging diverse customer segments
Serve as a thought leader, influencing strategies and practices across the marketing team. Collaborate with various stakeholders to ensure that marketing efforts are cohesive and strategically aligned
Lead the initiation and management of marketing campaigns that address the nuanced needs of different audience segments. Ensure that all campaign elements are of high quality and have a strong impact on conversion and experience
Champion innovative marketing ideas and tools that enhance the audience experience. Actively contribute to the promotion of a culture that values continuous improvement, teamwork, and respect for diversity
Utilize advanced analytics to inform strategic decisions and enhance campaign effectiveness. Promote data-driven methodologies to optimize both performance and experience
Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity
Qualification
Required
Ability to build highly collaborative, high trusting relationships
Ability to multitask
Organizational skills
Passionate about furthering education through training and hands on experience
Exemplary customer service skills
Excel in a fast-paced, results-oriented environment
5+ years in direct-to-consumer marketing, preferably in a senior role within the financial services sector
Proven expertise in leading and implementing significant process improvements and driving innovations that result in measurable increases in performance and customer satisfaction
Ability to develop comprehensive marketing strategies
Ability to utilize advanced analytics to inform strategy and optimize campaigns
Demonstrates thorough expertise in customer engagement strategies
Experience influencing others without positional control
Proficient in using advanced data tools like Excel and Tableau for decision-making; advanced Microsoft Office skills
Experience with Customer Relationship Management (CRM) and marketing automation tools
Demonstrated success in campaign management
Proficient in basic computer technologies, appropriate for an internet-based company
Regular and predictable attendance
Company
Veterans United Home Loans
We are committed to exceeding clients' expectations and creating an amazing experience with the VA Mortgage process by providing an abundance of information and personalized service to Veterans, military members, and their families across the U.S.
1001-5000 employees
H1B Sponsorship
Veterans United Home Loans has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (11)
2023 (4)
2022 (9)
2021 (14)
2020 (10)
Funding
Current Stage
Late StageLeadership Team
Nathan Long
CEO
Danny Tharp
Chief Technology Officer
Recent News
2025-12-10
2025-06-21
Company data provided by crunchbase