Confidential Careers · 4 hours ago
Social Media Content & Online Marketing Consultant
Confidential company is seeking a creative social media consultant to help capture and share the story of Molly's Mini Farm while developing their online merchandising presence. This role focuses on photography, videography, content creation, social media strategy, and establishing an online merchandise platform as they prepare to welcome visitors and establish themselves as a premier farm animal experience in 2026.
Human ResourcesRecruiting
Responsibilities
Capture high-quality photos and videos of our animals, farm activities, and seasonal events
Create engaging social media content across platforms (Instagram, Facebook, TikTok, etc.)
Develop and maintain a content calendar aligned with farm activities and agritourism goals
Edit and post content consistently to build audience engagement
Help tell our farm's story, including animal personalities, breeding programs, and farm experiences
Create promotional content for future visitor experiences and party facilities
Develop and launch online merchandising through Shopify (apparel, farm products, branded items)
Design or coordinate merchandise concepts that align with farm brand
Monitor engagement and sales metrics, providing insights on content and product performance
Collaborate with farm ownership on messaging and brand development
Qualification
Required
Proven experience in social media content creation, particularly photography/videography delivering high levels of engagement
Experience with e-commerce platforms and online merchandising
Understanding of product photography and presentation for online sales
Comfortable working outdoors in a farm environment with animals
Creative eye for capturing authentic, engaging moments
Experience with photo/video editing software and social media management tools
Knowledge of social media best practices and platform-specific content strategies
Familiarity with print-on-demand services and merchandise fulfillment options
Experience with Google ads, SEO, and search placement
Self-motivated and able to work independently
Preferred
Passion for agriculture, animals, and/or agritourism is a plus
Local to Sacramento area or willing to travel to the farm regularly for content creation