Smith+Nephew · 7 hours ago
Marketing Director, Advanced Wound Biotissue (Fort Worth, TX)
Fort Worth, TX
Full-time
Hybrid
Director/Executive
8+ years expSmith+Nephew is a company that designs and manufactures technology aimed at enhancing quality of life. The Marketing Director for Advanced Wound BioTissue will lead all downstream marketing efforts for the US BioTissue business, overseeing a team of product managers and driving growth strategies for the portfolio.
Medical Device
Responsibilities
Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
Manage the full Advertising & Promotion budget for all BioTissue brands
Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores
Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
Partner with Market Access to monitor the reimbursement landscape for brands and develop strategic responses to a shifting landscape
Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
Qualification
Required
BA/BS required
8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
4+ years of work experience in product marketing within medical/healthcare/pharma
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
Preferred
MBA, M.S. or advanced degree preferred
Prior experience leading a team preferred, or strong potential as a new people leader
Experience marketing medical devices to surgeons across diverse surgical specialties is strongly preferred
CTP (skin substitute graft) and Medicare Reimbursement experience strongly preferred
Benefits
401k Matching Program
401k Plus Program
Discounted Stock Options
Tuition Reimbursement
Flexible Personal/Vacation Time Off
Paid Holidays
Flex Holidays
Paid Community Service Day
Medical
Dental
Vision
Health Savings Account (Employer Contribution of $500+ annually)
Employee Assistance Program
Parental Leave
Fertility and Adoption Assistance Program
Hybrid Work Model (For most professional roles)
Hands-On, Team-Customized, Mentorship
Discounts on fitness clubs, travel and more!
Company
Smith+Nephew
Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Katerina Dodbiba
SVP, CFO Orthopaedics, Sports Medicine & ENT
Pierre Palassian
SVP, CFO Global Operations, Quality and Regulatory Affairs
Recent News
2025-10-06
2025-10-03
Company data provided by crunchbase