BRCG · 1 day ago
Campaign Coordinator
BRCG is a growth marketing agency specializing in CRM solutions, and they are seeking an Email Marketing Coordinator to spearhead email marketing campaigns for their diverse portfolio of clients. This role involves coordinating and deploying email campaigns, managing the email marketing calendar, and collaborating with various teams to optimize campaign performance.
Business DevelopmentConsultingCRM
Responsibilities
Coordinate, create, test, and deploy various email campaigns and programs
Manage the Email Marketing Calendar for all scheduled deployments
Collaborate closely with the Creative department to develop marketing content and assets for email messages
Assist with audience segmentation, email customization, and campaign measurement
Optimize A/B and multivariate tests to enhance campaign performance
Interpret and report on campaign results, utilizing data to inform decisions and identify areas for improvement
Collaborate with cross-functional teams such as marketing, merchandising, content, design, and product to develop compelling email content and creative assets
Stay abreast of email marketing best practices and industry trends, bringing fresh ideas to the team for ongoing enhancement and optimization
Qualification
Required
Bachelor's degree in Marketing or related field
Some experience with email marketing, lead nurturing, marketing automation, or marketing analytics
Basic knowledge of email marketing best practices, CAN-SPAM compliance, and email deliverability
Proficiency in HTML/CSS for basic email template customization
Excellent written communication and copywriting skills
Strong attention to detail with exceptional organizational and project management abilities