Ornua · 19 hours ago
Director of Sales Planning and Strategy
Evanston, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$158K/yr - $204K/yr
5+ years expOrnua is a dairy cooperative of cooperatives and the largest exporter of Irish dairy. The Director of Sales Planning & Strategy will drive profitable growth for brands like Kerrygold and Dubliner by enhancing go-to-market strategies and optimizing promotional spend through data-driven insights.
AgricultureDairyFarmingFood DeliveryLogisticsSupply Chain Management
No H1B
Responsibilities
Influence internally through working closely with Marketing, Sales, Finance, Supply Chain, and Category teams to ensure cohesive processes and execution of aligned upon goals and objectives
Own communication routines with sales teams to highlight business priorities and changes to brand strategies and tactics. Be a voice of Sales & customers back to central functions
Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization
Build and drive sales forecasting process with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs
Identify whitespace across different channels and customers through closure of core product distribution or shelving gaps, innovation, and profitable promotion plans
Lead annual customer budget cascade, setting growth targets by channel/customer and ensuring effective promotional plans
Collaborate in joint business planning (JBP) creation with Sales teams – helping to merge insights, commercial plans, and promotional strategies
Lead the evolution of our Strategic Selling Story 2.0, elevating customer conversations beyond category performance to position the company as future-forward, highly sustainable, and innovative food partner, highlighting our ability to impact the future of food, not just butter sales
Develop and manage standardized trade marketing and promotional calendars, ensuring alignment to category and brand objectives
Ensure spend discipline across customers and channels
Lead post-promotional reviews, measuring success against plans and providing actionable insights to sales teams
Support new product launches from inception to in-store through creating the right selling materials, aligning and tracking volume and sell-in expectations, optimizing budget
Develop comprehensive understanding of innovation commercialization process to help track progress against launch dates to meet customer reset timing
Qualification
Required
Bachelor's Degree
5-7 years of professional experience with an understanding of FMCG industry; Prior experience in internal sales or sales preferred
Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus
Familiarity with trade promotion management systems (ie TPM), and demand planning processes (ie IBP)
Strong analytical mindset, commercial acumen, outstanding verbal, written and interpersonal communications skills
Excellent organizational and project management skills
Advanced Excel knowledge and experience working with databases
Experience presenting to and working with customers
Benefits
Low employee contribution for Medical, Vision and Dental benefits cover
401k
Paid Time Off
Maternity Leave (20 weeks)
Parental Leave
Flexible working
Fitness Reimbursement
Charity Donation
Complimentary Kerrygold products
Free car parking and secure bicycle storage
Free healthy snacks and drinks in the office
Reward & Recognition program
Volunteering opportunities
Long Service Awards
Company
Ornua
Ornua is a cooperative that connects dairy farmers with customers, producers, and consumers around the world.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.29B2017-12-19Debt Financing· $722.07M
2017-06-08Acquired
2014-02-01Debt Financing· $566.52M
Leadership Team
Shane Barry
HR Business Partner
Recent News
2026-01-09
2025-11-25
2025-11-05
Company data provided by crunchbase