Synergetics · 7 hours ago
Martech Product Owner
Bridgewater, NJ
Full-time
Onsite
Senior Level
$175K/yr - $215K/yr
5+ years expBausch + Lomb is a leading global eye health company dedicated to enhancing sight for millions. The MarTech Product Owner will drive the development and optimization of the marketing technology stack, focusing on data-driven decision-making and innovative design to empower digital marketing across various business units.
Health CareHealth DiagnosticsManufacturingMedical DevicemHealth
No H1B
Responsibilities
Formulate and execute a comprehensive MarTech strategy aligned with business objectives, enabling advanced measurement, distribution, decisioning, design, and data capabilities
Own and future-proof the MarTech product roadmap, prioritizing features that maximize digital marketing effectiveness and ROI
Lead Agile MarTech Operations, including backlog management, sprint planning, cross-functional collaboration, and continuous improvement
Implement and optimize tools for marketing performance analytics (e.g., MMM, Google Analytics)
Oversee integration and management of distribution platforms (e.g., SFMC for Email/SMS, Social, Web)
Deploy and refine decision-making engines, customer scoring models, and offer management platforms (e.g., Azure ML/Ops, Einstein)
Champion user-centric design for campaign assets: leveraging DAM, PIM, workflow management tools and AI-driven creative workflow tools to support high-volume versioning, metadata governance, and efficient end-to-end production processes
Lead data onboarding, integration, consent management, and audience management initiatives (e.g., CDP, Snowflake, LiveRamp)
Implement data hygiene standards, taxonomy governance, and naming conventions to ensure accuracy of reporting, segmentation, and AI/ML decisioning
Lead integration of external media and commerce platforms (e.g., Meta Ads, Google Ads Manager, MikMak, Retail Media Networks) to ensure clean data flow and unified attribution across paid, owned, and retail channels
Partner with IT, marketing, commercial, and agency teams to ensure alignment and integration of MarTech initiatives
Evaluate and manage relationships with key MarTech vendors and platforms
Champion adoption of AI Agents across every step of the consumer journey (onboarding, targeting, creative, decisioning, activation, and measurement) fostering a culture of innovation, leveraging AI and automation to enhance personalization, efficiency, and campaign performance
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Information Technology, or related field
5+ years of experience in marketing technology, product ownership, or digital marketing roles
Proven track record of successful MarTech implementations and optimization
Deep expertise in at least three of the following: Measurement, Distribution, Decisioning, Design, Data
Strong understanding of digital marketing, data analytics, and marketing automation tools
Experience with relevant platforms (e.g., SFMC, Data Cloud, Optimizely, Google Analytics)
Excellent leadership, communication, and project management skills
Success operating in a matrix environment, building strong relationships across functional groups, and influencing stakeholders at all levels to achieve shared goals
Demonstrated expertise in Agile methodologies (e.g., Scrum, SAFe), with experience managing marketing backlogs, sprints, and team metrics
Ability to coordinate, prioritize, and manage multiple projects simultaneously with keen attention to detail
Strong analytical and problem-solving abilities with a data-driven approach to decision-making
Proven sound business judgment and financial acumen
Benefits
Short-term and/or long-term incentives
Medical, dental, vision insurance
Disability and life insurance
401(k) plan and company match
Tuition reimbursement program (select degrees)
Company holidays
Well-being benefits
Sick time
Floating holidays
Paid vacation
Company
Synergetics
As Synergetics becomes Bausch + Lomb Retina, keep following us to learn why our newly formed partnership is all about you.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-02-10Acquired
1990-04-06IPO
Company data provided by crunchbase