Whale · 15 hours ago
GTM Specialist
United States
Part-time
Remote
Mid, Senior Level
$20/hr - $40/hr
4+ years expWhale is a global enterprise AI company transforming operations for leading consumer businesses. They are hiring a part-time GTM Specialist to build and execute US-specific marketing strategies that clearly convey value to US buyers, collaborating closely with the marketing and sales teams.
Artificial Intelligence (AI)Professional ServicesSoftware
Hiring Manager
Shuyi (Zoey) Shen
Responsibilities
Partner with HQ Marketing + US Sales to translate product capabilities into US-ready messaging and “what it does / why it matters” narratives
Create and maintain core collateral: Sales decks, one-pagers, solution briefs, case studies (as available) Blog posts, LinkedIn posts, email campaign copy Website copy improvements (US positioning, clearer CTA, ROI framing) Develop clear verticalized positioning (e.g., retail, QSR, automotive/luxury retail) and buyer-specific messaging (Ops, Marketing, Loss Prevention, IT, Finance)
Plan and run weekly outbound marketing campaigns (content themes, assets, distribution plan)
Create a lightweight content calendar aligned to Sales priorities, events, and product launches
Collaborate with Sales on account-based marketing (ABM): Customized account one-pagers and “why Whale for you” slides Industry snapshots and relevant use-case framing Event + meeting follow-up sequences and nurture content
Coordinate US events end-to-end with Sales and HQ: Booth/event logistics, timelines, vendor coordination (as needed) Event messaging, demo narratives, signage/handouts, swag coordination Pre-event promotion and post-event follow-up content Maintain an event plan + checklist to keep timelines tight and execution consistent
Work with HQ Marketing to improve SEO performance: Identify priority keywords by vertical and use case Propose content briefs, landing pages, and on-page updates Improve conversion paths (clear demos/POC CTAs, proof points, ROI framing) Track basic web metrics (traffic, conversions, top pages) and recommend improvements
Set up simple reporting on: Content output (weekly), campaign activity, engagement Website performance (where possible) Leads influenced / demo requests supported (in coordination with Sales) Keep assets organized (Drive/Notion), versioned, and easy for Sales to use
Qualification
Required
4–8+ years in B2B GTM marketing, product marketing, or growth marketing (SaaS or tech preferred; AI/analytics a plus)
Strong writing skills (clear, concise, buyer-friendly); can simplify technical features into business value
Hands-on collateral builder: decks, one-pagers, landing page copy, email + LinkedIn content
Experience partnering with Sales (ABM, field marketing, campaign alignment)
Comfortable coordinating across time zones and stakeholders (US + HQ)
Basic SEO understanding and ability to collaborate on keyword/content strategy
Preferred
Google Workspace, Notion/Confluence, Canva/Figma, HubSpot/Marketo (or similar), Web analytics (GA4), SEO tools (Ahrefs/SEMrush), LinkedIn scheduling tools
Benefits
Competitive hourly/contract rate based on experience, with opportunity for full-time conversion.
Company
Whale
Enterprise AI for Business Operations
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$141.04MKey Investors
Temasek Holdings
2025-05-20Series C· $60M
2022-06-01Series C
2021-09-01Series B· $50M
Leadership Team
Shukun Xie
CTO
Recent News
2025-09-17
DealStreetAsia
2025-06-21
2025-05-17
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