Creative Circle · 14 hours ago
Digital Channel Marketing Manager
New York, NY
Contract
Hybrid
Senior Level
5+ years expCreative Circle is a tech-focused company seeking a Digital Channel Marketing Manager to lead digital marketing programs for WhatsApp Business products. The role involves developing and optimizing communication strategies to drive customer acquisition, engagement, and retention through collaboration with cross-functional teams.
Human ResourcesRecruitingStaffing Agency
No H1B
Responsibilities
Lead the development and execution of WhatsApp Business in-app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement
Design and maintain a lifecycle-driven creative and communication calendar that aligns user needs with product adoption objectives
Partner with cross-functional teams including product, content, creative, data science, and engineering to deliver measurable, high-quality campaign experiences
Drive product adoption through clear calls-to-action and deep linking that guide users to key in-app features and workflows
Lead execution by coordinating with technical program managers, engineers, and creative partners to ensure timely and accurate delivery of campaigns
Oversee creative production, approvals, and vendor collaboration to support campaign needs
Analyze web analytics, channel engagement, and product usage data to evaluate campaign performance and inform optimization strategies
Apply testing, measurement, and reporting frameworks to continuously improve effectiveness and impact of digital communications
Qualification
Required
Strong lifecycle marketing expertise, with hands-on experience building audience-first communication strategies across digital and in-product channels
Proven ability to lead end-to-end digital marketing campaigns, balancing creative strategy, technical execution, and performance optimization
Experience collaborating with cross-functional teams including product, engineering, data science, creative, and technical program management
Demonstrated success managing multiple complex projects simultaneously in fast-paced, ambiguous environments
Working knowledge of mobile app development and in-product communication frameworks
Hands-on experience with A/B testing, experimentation design, and data-driven optimization
Background in content strategy and creative production
Experience managing vendors and agency partners
Ability to navigate localization and global creative challenges with scalable, innovative solutions
Bachelors degree with at least 5 years of digital marketing experience
Benefits
Minimum Essential Coverage (MEC) medical plan
Dental/vision/term life package
Discount prescription program
Critical illness
Accident
Tele-behavioral health
401(k) plan
Minimum Value (MV) PPO medical plan
Employee Stock Purchase Plan
Paid holiday eligibility
Company
Creative Circle
Creative Circle is one of the largest creative staffing agencies in North America
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-05-11Acquired
Leadership Team
Bassem Bishay
ART DIRECTOR | UI, WEB, INFOGRAPHIC DESIGN
Shannon R.
Associate HR Business Partner
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