Marketing Associate V jobs in United States
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ICONMA · 17 hours ago

Marketing Associate V

positionNew York, NY
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

ICONMA is a company in the Internet Content & Information sector, and they are seeking a Marketing Associate V. The role involves leading campaign development and execution, leveraging lifecycle marketing strategies, and collaborating with cross-functional teams to drive customer engagement and product adoption.

Staffing & Recruiting

Responsibilities

Campaign development
Lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals
Creative production responsibilities
Campaign execution
Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences
Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app
Lead working team of technical program managers, engineers, creative to drive campaign execution
Measurement and reporting
Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions

Qualification

Digital marketingA/B testingLifecycle marketingTechnical program managementContent strategyCreative productionData-driven decision-makingVendor managementProject management

Required

Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines
Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion
Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies
Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness
Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns
Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses
Bachelor's degree and a minimum of 5 years of digital marketing experience
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization
Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences
Creative production/vendor management
Product GTM
Technical program management
Lifecycle marketing
Measurement frameworks

Benefits

Health Benefits
Referral Program

Company

ICONMA

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ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
dateFounded in 2000
location
Troy, MI, US
people-size1001-5000 employees
web-link
http://www.iconma.com

Funding

Current Stage
Late Stage

Leadership Team

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Claudine George
Founder and CEO of ICONMA, LLC
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Company data provided by crunchbase