Generous Brands · 14 hours ago
Director - Director Revenue Growth Management
United States
Full-time
Remote
Director/Executive
$129K/yr - $180K/yr
8+ years expGenerous Brands is dedicated to inspiring people to thrive through vibrant nutrition with its leading brands. The Director of Revenue Growth Management will build and scale revenue management capabilities to accelerate profitable growth, focusing on pricing, promotion, and trade investment effectiveness.
Food and BeverageFood Processing
Responsibilities
Develop and lead RGM strategy across pricing, promo, mix, and revenue optimization grounded in category, shopper, and competitive insights
Establish commercial guardrails (price corridors/price ladders, promo depth & frequency, pack architecture roles) and ensure adoption in go-to-market execution
Evaluate pricing actions, pack changes, and promo strategies using strong financial and consumer-based analytics
Own PPA frameworks: price ladders by channel, pack roles, elasticity-informed recommendations, and innovation sizing
Partner with Brand/Innovation and Category to support portfolio decisions (net revenue impact, margin, velocity, incrementality, cannibalization)
Define trade investment strategy and governance: spend guardrails, ROI expectations, and routines for reinvest vs. pullback
Lead pre- and post-event analysis (incrementality, halo/cannibalization, profitability), translating results into actionable recommendations
Support customer/channel plans with RGM lenses: assortment strategy, promo calendars, pricing compliance, and competitive benchmarking
Collaborate with Sales to improve negotiation readiness through fact-based insights (not “selling,” but arming teams with the best economics and guardrails)
Build scalable RGM tools and routines: scorecards, templates, playbooks, and decision forums
Partner with Finance/Analytics/IT to improve data quality and automation; align internal shipment data with syndicated/market signals where relevant
Qualification
Required
Structured problem solver; comfortable with ambiguity
Strong business judgement and bias for action
Clear executive communicator; can simplify complex analytics
Collaborative leader who can drive change through influence
High standards for rigor, consistency and repeatability
8+ years of progressive experience in RGM / Revenue Management / Commercial Strategy / Category Management / Trade Strategy within CPG (beverage preferred)
Demonstrated expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture
Strong analytical skills with the ability to translate data into actionable strategy (incrementality, elasticity, mix, margin, ROI)
Proven ability to influence cross-functional leaders and drive adoption of new ways of working
Bachelor's degree in Finance, Economics, Business, Engineering, Mathematics, or related field
Preferred
MBA / CPA / CMA or advanced technical degree
Experience with syndicated and/or commercial performance data (IRI/Nielsen, shipment/scan alignment and TPM tools)
Familiarity with RGM toolkits and measurement approaches
Experience in influencing and developing a new function in a CPG company
Benefits
Medical, Dental & Vision
Group Life and AD&D
Voluntary Life and AD&D
Group Short & Long-Term Disability
401(k)
Paid Time Off
Flexible Spending Accounts
Employee Assistance Program
Gym Membership Discounts
Company
Generous Brands
Generous Brands is a platform in premium refrigerated beverages to thrive through the power of vibrant nutrition through its leading brands.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-11-01
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