Skydance Animation · 10 hours ago
Director of Social Media & Employment Branding
Santa Monica, CA
Full-time
Onsite
Director/Executive
$140K/yr - $180K/yr
8+ years expSkydance Animation is seeking a Director of Social Media & Employment Branding to lead the development of their corporate identity and brand strategy. This role involves collaborating with internal and external teams to enhance the studio's culture and storytelling through innovative social media strategies and compelling content.
Animation
Responsibilities
Develop and execute a comprehensive employer brand strategy aligned with business and talent goals, capturing the uniqueness of our culture and storytelling
Build and maintain a strong external brand presence that both resonates with professional talent (Artist / Animation), and invites broader audiences / fan bases to engage with and learn about our studio
Partner with internal stakeholders - including but not limited to Human Resources, Talent Acquisition, Production, Executives, Skydance Marketing, and Paramount - to ensure brand alignment across teams while carving out a distinct voice for Skydance Animation within the larger company ecosystem
Drive innovative social media strategy and execution across LinkedIn, Instagram, TikTok, and other platforms
Produce compelling content and campaigns that showcase employee stories, company culture, and our workplace experience
Test, iterate, and innovate with new strategies, formats, and content to improve audience engagement
Support brand presence at recruitment and industry events through booth design, collateral, and activations
Collaborate with Talent Acquisition and Creative teams to develop recruiter enablement materials such as toolkits, messaging guides, and brand-aligned training sessions
Contribute an employer brand perspective to Skydance-wide marketing initiatives
Create and manage a content calendar and prioritization roadmap to strategically plan and deliver brand initiatives, campaigns, and key communications
Develop and maintain an internal brand book aligned with Skydance and Paramount guidelines
Stay ahead of employer brand trends, digital platforms, and audience behaviors to ensure a fresh and forward-thinking approach
Qualification
Required
8+ years of experience in employer branding, digital marketing, or social media strategy - ideally within the entertainment, animation, or creative industries
Strong background in brand management, public relations, and audience engagement across digital platforms
Proven ability to lead and execute multi-channel campaigns with a focus on storytelling and consistent brand voice
Excellent project management skills, able to prioritize and manage multiple complex initiatives simultaneously
Experience using data-driven insights to shape strategy and optimize campaign performance
Familiarity with graphic design tools (e.g., Adobe Creative Suite) and photography, a plus
Exceptional communication skills, both professional and fluent in contemporary culture and social media language/slang
Preferred
Experience building and developing high-end brands and intellectual property (IP) is a bonus
Knowledge of or passion for the feature animation space, a plus
Focus on feature animation brands, a plus
Company
Skydance Animation
Where imagination is being re-imagined.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase