Marketing Lifecycle Manager jobs in United States
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SimpleClosure · 23 hours ago

Marketing Lifecycle Manager

positionHybrid in NY or LA
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$75K/yr - $135K/yr
date3+ years exp

SimpleClosure is a technology leader focused on making business shutdowns seamless and compliant. As a Marketing Lifecycle Manager, you will optimize the customer journey and work closely with Sales and RevOps to design and scale lifecycle programs that drive pipeline and revenue.

Information TechnologyInternet

Responsibilities

Own the end-to-end execution of lifecycle and marketing operations programs—from setup and segmentation through execution, QA, and performance analysis
Design and maintain lifecycle flows that ensure effective lead capture, education, qualification, and handoff into the appropriate motion (Sales-led, self-serve, or partner-driven)
Build and maintain email programs, automations, workflows, and tagging in HubSpot to support inbound, outbound, and partner-driven motions
Develop and maintain audience segmentation and ICP-based targeting across buyer personas and funnel stages (e.g., founders, finance leaders, legal stakeholders; early education vs. high-intent conversion)
Partner closely with Sales and RevOps to improve qualification, routing, handoff, and follow-up experiences
Support outbound, partner, and cross-sell motions through list building, segmentation, and operational enablement
Adapt lifecycle messaging and paths based on audience, intent, and channel to maximize relevance and conversion
Monitor conversion performance across key funnel steps and share insights with Sales, RevOps, and Growth to drive continuous improvement
Run experiments across messaging, timing, sequencing, and lifecycle paths to improve conversion rates

Qualification

Lifecycle marketingMarketing operationsHubSpotB2B SaaS experienceConversion optimizationData-drivenOperator mindsetCollaboration with SalesAnalytical skills

Required

3–5+ years of experience in lifecycle marketing, marketing operations, or growth marketing (B2B SaaS preferred)
Hands-on experience building and operating lifecycle programs, automations, and workflows in HubSpot
Strong understanding of lifecycle design, cohort-based segmentation, and conversion optimization across high-intent funnels
Experience owning or influencing email nurtures, tagging, and segmentation
Experience supporting outbound and partner-driven motions through segmentation, list building, and enrichment tools (e.g., Clay)
Proven ability to partner closely with Sales and RevOps, incorporating feedback into lifecycle programs and operational setup
Data-driven and analytical, with experience using funnel and conversion metrics to guide experimentation and iteration
Strong operator mindset, comfortable owning end-to-end execution in a fast-paced, cross-functional environment

Benefits

Unlimited PTO
Competitive equity package
Employer Covered Medical Benefits
Hybrid in Los Angeles or New York City
Two in-person team retreats a year

Company

SimpleClosure

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SimpleClosure simplifies the complex task of shutting down a business.
dateFounded in 2023
location
Los Angeles, California, USA
people-size11-50 employees
web-link
https://simpleclosure.com/

Funding

Current Stage
Early Stage
Total Funding
$20.5M
Key Investors
TTV CapitalInfinity VenturesCambrian Ventures
2025-05-07Series A· $15M
2024-02-27Seed· $4M
2023-09-06Pre Seed· $1.5M

Recent News

Business Wire
The 2025 Startup Shutdown: More Capital, Later Stages, and the First AI Reckoning
2025-12-24
Morningstar.com
1,000 Startups, One Trusted Partner: SimpleClosure Helps Founders Close with Confidence
2025-10-23
Crunchbase News
5 Interesting Startup Deals You May Have Missed In May: AI Shoplifting Prevention, Smart Irrigation And Helping Startups Shut Down
2025-05-28
Company data provided by crunchbase