Helix · 1 day ago
Associate Director, Marketing - Diagnostics
United States
Full-time
Remote
Lead/Staff, Director/Executive
$162K/yr - $208K/yr
8+ years expHelix is dedicated to transforming healthcare through genomics, aiming to integrate genomic data into clinical practice. They are seeking an Associate Director, Marketing - Diagnostics to lead the marketing strategy for their Diagnostics business line, focusing on market penetration and positioning of diagnostic solutions.
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Responsibilities
Own the end-to-end marketing strategy for our Diagnostic business. This includes developing clear market segmentation, powerful product positioning, and differentiated messaging that cuts through the noise and resonates with providers & clinical teams
Lead long-term strategic planning for Diagnostics marketing, considering market trends, competitive landscape, and business goals
Partner with senior leadership to define and refine overall business strategy for the Diagnostics segment
Oversee the creation and execution of omnichannel marketing campaigns across digital, content, events, email, and direct mail
Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption
Explore and apply AI-driven enhancements to increase personalization, efficiency, and campaign effectiveness
Develop and manage the annual marketing budget for the Diagnostics business line, ensuring efficient resource allocation and maximizing ROI
Serve as a key strategic partner to Product, Sales, Business Development, and other departments. You will lead through influence to ensure our commercial and product strategies are synchronized and meet customer and business needs
Lead cross-functional projects and initiatives, coordinating across multiple teams to drive successful outcomes and ensure efforts are truly synchronized in the interest of a seamless customer experience
Define, track, and report on key performance indicators (KPIs) and marketing ROI, using data to optimize campaign performance and resource allocation
Oversee market research and competitive analysis to identify opportunities and inform product marketing strategies
Represent Helix at industry events and conferences, establishing the company as a thought leader in the diagnostics and precision medicine space
Contribute to industry publications and participate in relevant forums to enhance Helix's reputation in the healthcare and genomics sectors
Qualification
Required
8-10 years of experience in marketing, with at least 2 years in a leadership role, preferably within diagnostics, life sciences, or a related healthcare technology field
Expert commercial strategist with a demonstrable track record of developing marketing strategies that drive revenue growth and adoption metrics
Strong understanding of the diagnostics landscape, precision medicine, and/or genomics
Entrepreneurial and results-oriented mentality, with an ability to move between strategy and execution seamlessly
Analytically minded, with experience using data to drive strategy and measure impact
Fluent across the full marketing stack, from CRM platforms to AI-driven content generation to print production houses
Exceptional storytelling, with a demonstrated ability to translate complex scientific concepts into clear, powerful messages. A seasoned communicator, comfortable delivering everything from ad copy to board-level presentations
Excellent leadership skills with the ability to influence and collaborate across functions
Bachelor's degree in Marketing, Business Administration, or related field
Preferred
MBA or advanced degree preferred
Benefits
Comprehensive Health Insurance with Date of Hire eligibility
Above average employer paid premium coverage
12 weeks Helix Paid Parental Leave option
401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
Comprehensive Well-Being Benefits
Flexible PTO
Remote options for many roles and a home office stipend
Company
Helix
Helix is a population genomics company that is working to advance genomics research and integrate genomic data into clinical care.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$403MKey Investors
Warburg PincusNational Institutes of HealthDFJ Growth
2021-06-03Series C· $50M
2020-07-31Grant· $33M
2018-03-01Series B· $200M
Leadership Team
Jim Chou
CTO
Recent News
Pharmaceutical Technology
2026-01-15
2026-01-08
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