Media Planning Manager jobs in United States
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Harrah's Cherokee Valley River · 10 hours ago

Media Planning Manager

positionJersey City, NJ
timeFull-time
remoteOnsite
seniorityMid Level

Caesars Entertainment is a leading company in the entertainment industry, and they are seeking a Media Planning Manager to create paid media plans for their properties. The role involves planning and executing traditional and digital media strategies, measuring performance metrics, and collaborating with various teams to enhance marketing efforts.

Gambling & Casinos

Responsibilities

Create paid media plans to support specific properties within the Caesars Entertainment national portfolio
Responsible for the planning and execution of traditional and digital media to support Caesars Entertainment properties
Develop omni-channel media strategies including channels such as Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsorships, and Print
Measure the performance of media efforts in terms of brand and performance marketing KPIs and communicate those metrics to the property marketing teams
Collaborate with various property marketing teams, enterprise analytics, in-house creative agency, and other key stakeholders as well as agency partners and other third parties

Qualification

Media PlanningDigital Media StrategyPerformance MarketingPaid SocialProgrammatic DisplayOmni-channel StrategyCollaborationCommunication

Required

Experience in media planning and execution for traditional and digital media
Ability to develop omni-channel media strategies including Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsorships, and Print
Strong analytical skills to measure performance of media efforts in terms of brand and performance marketing KPIs
Excellent communication skills to convey performance metrics to property marketing teams
Experience collaborating with various teams including property marketing teams, enterprise analytics, in-house creative agency, and agency partners

Company

Harrah's Cherokee Valley River

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An enterprise of the Eastern Band of the Cherokee Nation, Harrah's Cherokee Valley River Casino & Hotel is located in Murphy, North Carolina.
dateFounded in 2015
location
Murphy, NC, US
people-size1001-5000 employees
web-link
https://www.caesars.com/harrahs-cherokee-valley-river

Funding

Current Stage
Late Stage
Company data provided by crunchbase