Indie Consulting · 1 day ago
Content Strategist
United States
Full-time
Remote
Senior Level
5+ years expIndie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for clients. The Content Strategist will lead end-to-end content strategy, creative oversight, and performance optimization across paid and organic social, ensuring alignment with brand objectives and driving measurable impact.
AdvertisingManagement ConsultingMarketing
Responsibilities
Act as the day-to-day strategic lead across multiple creative and production agencies
Serve as the primary bridge between brand objectives and creative execution, ensuring clarity and alignment at every stage
Establish and manage clear ways of working, roles, and accountability across agency partners
Manage up to 5 concurrent campaigns at a time, maintaining prioritization, quality, and momentum across all live work
Translate brand and business goals into campaign frameworks, success metrics, and strategic direction
Build end-to-end creative briefs for always-on and campaign-based content across paid and organic channels
Lead creative development across platforms, formats, and funnel stages
Review concepts, scripts, rough cuts, and final assets, providing clear, actionable feedback that elevates creative quality and effectiveness
Lead large-scale content production initiatives (e.g., super shoots), including: Developing creative and production briefs, Partnering with production and studio teams, Defining shot lists and funnel-specific asset needs, Ensure brand voice, consistency, and platform best practices are upheld across all outputs
Own and actively manage the full-funnel content ecosystem (awareness, consideration, conversion)
Analyze performance using platform reporting tools and internal analytics solutions
Identify gaps, opportunities, and areas for optimization across the content mix
Translate insights into real-time creative, messaging, and format optimizations
Feed performance learnings back into briefing and planning cycles to continuously improve results
Oversee asset trafficking across agencies, platforms, and internal teams
Ensure assets are delivered on time, approved efficiently, and aligned with channel and media requirements
Maintain visibility into asset status, approvals, and deployment across campaigns
Proactively reduce operational friction through strong coordination and communication
Partner closely with senior client stakeholders as a trusted content and creative advisor
Participate in regular status meetings to align on priorities, performance, and upcoming workstreams
Provide clear updates, strategic recommendations, and forward-looking planning guidance
Qualification
Required
5-7+ years of experience in content strategy, social strategy, or creative strategy, preferably within an agency
Proven experience leading social-first, performance-aware content across paid and organic channels
Strong creative judgment with the ability to give clear, constructive feedback across formats and platforms
Experience managing multiple agencies and complex creative ecosystems
Fluency in full-funnel content strategy and performance optimization
Highly organized, proactive, and comfortable managing multiple concurrent workstreams
Strong client presence with the ability to influence, align, and drive decisions
Experience working with analytics and reporting tools to inform creative strategy
Preferred
Remote; East Coast working hours strongly preferred
Company
Indie Consulting
Indie Consulting is a marketing firm that offers brand building, marketing transformation, and growth marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Molly Baker
Founder & CEO
Patricia S.
Executive Assistant to the CEO
Company data provided by crunchbase