AARP · 22 hours ago
Membership Retention & Email Marketing Manager
Washington, DC
Full-time
Hybrid
Senior Level, Lead/Staff
$99K/yr - $110K/yr
8+ years expAARP is the nation's largest nonprofit organization dedicated to empowering people 50 and older. The Membership Retention & Email Marketing Manager is responsible for renewing existing and lapsed members through various marketing channels and executing campaigns to improve member engagement.
ElderlyNon ProfitSocial Impact
No H1B
Responsibilities
Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications
Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals
Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience
Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned
Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders
Qualification
Required
Bachelor's degree required, with a minimum of 8 years of experience in direct response marketing
Demonstrated expertise in direct response marketing strategies is essential, particularly in campaign execution, tracking, and reporting
Proven success with direct mail and email campaigns to drive orders and retention
Hands-on experience using Adobe Experience Manager preferred
Proficiency in analytics is critical, with the ability to design and execute A/B and multivariate testing
Experience in campaign reporting tools such as BI and Tableau preferred
The ability and curiosity to learn new marketing and analytics tools are crucial
Tangible experience using machine learning and content resources to deliver personalized 1-to-1 experiences is a plus
Advanced Excel skills for managing project matrices and summarizing reports
Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgement in evaluation options to make sound decisions
In office/open office environment with the ability to work effectively surrounded by moderate noise
Benefits
401(k)
100% company-funded pension plan
Health, dental, and vision plans
Life insurance
Paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
Performance-based and peer-based recognition
Tuition reimbursement
Company
AARP
AARP is leading a revolution in the way people view and live life after 50.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Consumer Technology Association
2019-07-29Grant
Leadership Team
M
Myechia Minter-Jordan
Chief Executive Officer
Andy Miller
SVP, Innovation & Product Development
Recent News
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