Anza Renewables · 12 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid Level
3+ years expAnza Renewables is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to make confident decisions faster. They are seeking a Demand Generation Manager to support and execute pipeline-driving marketing programs for their sales-led B2B software and data platform, focusing on execution, optimization, and measurable pipeline contribution.
BatteryEnergy StorageProcurementRenewable EnergySolar
Responsibilities
Execute and manage full-funnel demand generation programs, including:
Webinars
Sales-supported follow-up campaigns
Event and partner-driven programs
Advertising
Support priority segments, personas, and use cases identified by marketing and sales leadership
Partner with the Marketing Manager to execute campaigns in HubSpot
Work closely with Business Development Associates and Account Executives to:
Align demand programs with sales priorities
Support consistent follow-up using HubSpot sequences and sales talk tracks
Gather feedback on lead quality and campaign effectiveness
Ensure campaigns are clearly communicated to Sales and easy to act on
Develop a strong understanding of Anza’s products, services, competitors, value proposition, and target audiences
Track and report on demand performance, including:
Leads and meetings generated
Pipeline created and influenced
Conversion rates across funnel stages
Maintain campaign hygiene in HubSpot and Salesforce
Analyze results and recommend improvements to targeting, messaging, or channels
Activate product, platform, and data releases into demand programs
Coordinate campaign execution, timelines, and workflows
Collaborate on event-based demand generation opportunities
Support attribution, reporting, and CRM alignment
Provide feedback on messaging effectiveness and asset gaps
Qualification
Required
Bachelor's degree
3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
Experience supporting a sales-led B2B organization
Hands-on experience with ABM or account-focused campaigns
Hands-on experience with HubSpot (campaigns, workflows, reporting)
Hands-on experience with Salesforce (leads, contacts, opportunities and marketing attribution)
Hands-on experience with LinkedIn or industry trade advertising
Demonstrated effectiveness working cross-functionally with Sales and Marketing
Experience identifying campaign topics and asset gaps
Ability to understand and communicate technical concepts
Ability to produce compelling slide content, messaging, and sales materials (with support from the rest of the marketing team)
Benefits
Medical, dental, vision, health, life, and disability insurance
A comprehensive wellness program
401(k) plan with company match and immediate vesting
Continuing education and professional development assistance
Self-managed flexible work schedules and time-off policies
Company
Anza Renewables
Anza Renewables facilitates the use of renewable energy by providing its developer, IPP, and EPC clients with a software solution.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Energy Capital Partners
2023-05-17Private Equity
Leadership Team
Michael Hall
Chief Executive Officer
Recent News
pv magazine USA
2025-12-14
Company data provided by crunchbase