Linda Werner & Associates, Inc · 23 hours ago
Digital Channel Marketing Manager V
New York
Full-time
Hybrid
Senior Level
5+ years explindawernerassociates is a leading global technology company seeking a Digital Channel Marketing Manager to support its Business Messaging Marketing team during a parental leave coverage period. This role involves managing and executing in-app and digital marketing campaigns for small and medium-sized businesses, focusing on business messaging products and requiring collaboration with cross-functional teams to deliver impactful campaigns.
Education
Responsibilities
Lead the development and execution of in‑app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement
Build an audience‑first creative and communication calendar that balances user needs with product adoption goals
Develop compelling calls‑to‑action (CTAs) and utilize deep links to guide users seamlessly to key product features
Manage creative production workflows, including briefing, asset development, reviews, and approvals
Partner with technical program managers, engineers, content strategists, and creative teams to deliver high‑quality, on‑time campaign executions
Ensure campaigns meet brand, product, and localization requirements across diverse global audiences
Work closely with product, data science, content, creative, and engineering teams to build integrated, measurable campaign experiences
Serve as the operational lead for the in‑app channel, coordinating timelines, deliverables, and cross‑team alignment
Collaborate with data science partners to analyze web analytics, channel engagement, and product usage data
Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations
Track and report on campaign metrics, providing insights to leadership and stakeholders
Qualification
Required
Bachelor's degree and 5+ years of digital marketing experience
Demonstrated ability to operate in ambiguous environments and proactively develop solutions
Proven experience managing multiple projects simultaneously at various stages of completion
Basic understanding of mobile app development and experience partnering with technical teams
Hands‑on experience with A/B testing and data‑driven decision‑making
Strong blend of creativity, strategic thinking, and executional rigor
Ability to develop innovative solutions to marketing challenges faced by SMB audiences
English (Required)
Preferred
Background in content strategy
Experience managing vendor and agency relationships
Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
Experience navigating creative challenges related to localization and global audience needs
Familiarity with lifecycle marketing and measurement frameworks
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase