Optimum Sports · 7 hours ago
Digital Manager, Programmatic - Ptarmigan
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $125K/yr
4+ years expOmnicom Media Group (OMG) is a leading media services division that delivers transformational experiences for clients and consumers. They are seeking a Programmatic Manager for their New York office to lead the development and execution of programmatic media strategies, manage campaigns across DSPs, and mentor junior talent in a fast-paced environment.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Lead the development and execution of programmatic media strategies aligned to client business objectives, KPIs, and regulatory considerations within financial services
Own the activation, management, and optimization of campaigns across DSPs, ensuring performance goals are consistently met or exceeded
Serve as a subject-matter expert across programmatic platforms, inventory types, targeting strategies, and measurement frameworks
Evaluate and recommend new inventory opportunities, manage SSP and vendor relationships, and negotiate programmatic buys and value-added opportunities
Partner closely with cross-channel teams (paid social, search, analytics, and ad operations) to ensure cohesive planning, activation, and measurement
Translate performance data into actionable insights and clear, client-ready storytelling
Support the development of innovative programs, custom executions, and test-and-learn initiatives to drive incremental growth
Stay ahead of industry trends, platform updates, and evolving programmatic capabilities; proactively introduce improvements and best practices
Provide guidance and mentorship to junior team members, contributing to team development and knowledge sharing
Act as a trusted client partner, demonstrating a strong understanding of clients’ lines of business, marketing objectives, and digital priorities
Qualification
Required
4–6+ years of experience in digital media investment, with strong hands-on programmatic experience
Advanced experience activating and managing campaigns within DSPs such as The Trade Desk and/or DV360
Strong analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations
High proficiency in Microsoft Office, particularly Excel and PowerPoint
Excellent organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Strong written and verbal communication skills, with experience presenting insights and recommendations to clients
Collaborative team player with a proactive, solutions-oriented approach
Bachelor's degree, ideally in advertising, marketing, economics, finance, computer science, mathematics, engineering, or a related field
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase