BCforward · 21 hours ago
Digital Channel Marketing Manager
New York, NY
Contract
Hybrid
Senior Level, Lead/Staff
$70/hr - $70/hr
10+ years expBCforward is a professional services and workforce management expert, and they are seeking a Digital Channel Marketing Manager to join their Business Messaging Marketing team. This temporary role is essential for maintaining and executing ongoing digital marketing campaigns, focusing on WhatsApp business products while collaborating with cross-functional teams.
Information TechnologyRecruiting
No H1B
Responsibilities
Campaign development
Lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals
Creative production responsibilities
Campaign execution
Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences
Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app
Lead working team of technical program managers, engineers, creative to drive campaign execution
Measurement and reporting
Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions
Qualification
Required
Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines
Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion
Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies
Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness
Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns
Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses
Bachelor's degree and a minimum of 5 years of digital marketing experience
Preferred
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization
Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences
Lifecycle marketing
Measurement frameworks
Benefits
Major medical
HSA
Dental
Vision
Employer-provided group life
Voluntary life insurance
Short-term disability
Long-term disability
401k
Company
BCforward
BCforward is an information technology consulting and staffing firm.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Justin P. Christian
Founder/CEO
Jennifer Franklin
Vice President of Solution Delivery
Recent News
2026-01-16
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2025-06-04
2025-06-04
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