Engaging Networks · 14 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $110K/yr
5+ years expEngaging Networks is a global software company dedicated to empowering important causes through their all-in-one fundraising and marketing platform. They are seeking an experienced Demand Generation Manager to develop and execute a comprehensive demand generation strategy aimed at driving high-quality leads and optimizing marketing technology.
Email MarketingInformation TechnologySoftware
Responsibilities
Develop and implement demand generation strategies: Create a comprehensive demand generation strategy aligned with our revenue goals, with a focus on driving qualified leads through digital channels
Manage Marketing Automation (HubSpot): Oversee our entire marketing automation system. This includes creating and managing lead nurture sequences, implementing automation rules, and defining and measuring lead scoring to ensure leads are qualified
Maximize Content Impact: Utilize existing content assets to design and implement effective nurture sequences and customer journeys that maximize impact on subscribers and drive conversions
Manage Paid Media Campaigns: Plan, execute, and continuously adjust our Google and LinkedIn ad campaigns for maximum effectiveness, managing budgets and ensuring a high return on investment
Sales Enablement & Design Collaboration: Guide our Graphic Designer in the creation of effective sales enablement materials (such as one-pagers, presentation templates, and product demo support collateral) that strictly adhere to our brand standards
Event Demand Generation: Work closely with the Events Manager to maximize the demand generation capabilities of all hosted webinars and in-person events, ensuring effective promotion and follow-up
Sales Alignment and Data Quality: Partner with the CRM System Administrator and Sales Operations Manager to ensure qualified leads are passed to Sales effectively and efficiently. Improve data quality and reporting within the CRM and HubSpot to facilitate productive pipeline discussions and alignment across the Growth Team (Marketing and Sales)
Analyze campaign performance: Monitor key metrics and analyze data to measure the effectiveness of all demand generation activities. Use these insights to optimize future strategies and conversion rates
Qualification
Required
At least 5 years of experience in a Demand Generation, Growth Marketing, or similar B2B marketing role, preferably in the technology or nonprofit sector
Proven success in developing and executing a demand generation strategy that drives measurable results (e.g., MQLs, SQLs, pipeline growth)
Deep proficiency with HubSpot for managing marketing automation systems, including creating nurture sequences, implementing automation, and executing lead scoring
Strong analytical skills with experience using web analytics tools and CRM (e.g., Google Analytics, Plausible, Salesforce) to measure campaign performance and report on ROI
Expertise in managing and segmenting B2B marketing databases, ensuring data cleanliness and compliance in collaboration with Sales Operations
Ability to manage complex campaigns, prioritize multiple projects, and collaborate effectively with cross-functional teams (e.g., sales, content, events)
Advanced expertise in paid media management, specifically Google Ads and LinkedIn ad campaigns, including campaign execution, budgeting, and performance optimization
Preferred
Experience marketing software solutions to the nonprofit or social good space
Benefits
Health, dental, and vision plan
Paid vacation
Paid sick days
Paid parental leave
401K plan
Short- and long-term disability insurance
Health savings (flexible spending) account
Employer-matching charitable gift program
Extra paid vacation day each year to engage in a volunteer activity
Company
Engaging Networks
Engaging Networks is the technology used by many of the world’s leading charities to power their digital strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Farhat Noor
Chief Technology Officer
Clinton O'Brien
President & COO
Recent News
2022-08-16
Company data provided by crunchbase