Senior Martech Architect jobs in United States
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Humana · 22 hours ago

Senior Martech Architect

Humana Inc. is committed to putting health first, and they are seeking a Senior Martech Architect to design and implement scalable, data-driven omnichannel engagement solutions. This role involves collaborating with various teams to ensure consistent and compliant customer data integration across multiple platforms.

Health CareHealth InsuranceInsuranceVenture Capital
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H1B Sponsor Likelynote

Responsibilities

Design and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards
Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations
Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling
Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms
Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met
Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream
Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans
Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI)
Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors
Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced
Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams

Qualification

Adobe Experience PlatformAdobe Journey OptimizerCustomer Data PlatformsData Ingestion PatternsAdobe Customer Journey AnalyticsData Privacy ComplianceAdobe Real-Time CDPSalesforce IntegrationEvent-Driven ArchitecturesTableauPower BICollaboration Skills

Required

8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations
Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms
Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies
Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms
Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms
Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools
Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns
Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements
Strong collaboration skills and the ability to work effectively with cross-functional delivery teams

Preferred

Experience with Adobe Experience Manager (AEM), including headless implementations
Experience with enterprise CCM platforms such as OpenText Exstream or similar
Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations
Experience working within SAFe or other scaled agile delivery frameworks

Benefits

Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance

Company

Humana is a health insurance provider for individuals, families, and businesses.

H1B Sponsorship

Humana has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)

Funding

Current Stage
Public Company
Total Funding
$13.07B
2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B

Leadership Team

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Jim Rechtin
CEO and President
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Caleb Gallifant
Chief Operating Officer, CenterWell Home Health
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Company data provided by crunchbase